Founder & CEO
New Frontier Data
ProfileGiadha A. DeCarcer is the Founder and CEO of New Frontier Data, the leading cannabis Big Data & Analytics reporting provider in over 80 countries around the world. An entrepreneur with over 20 years of experience in business execution, management and strategic business development, DeCarcer’s career started in banking, and evolved to include work in technology, data analytics, intelligence collection and reporting, and emerging markets across multiple sectors in both the commercial and government spaces, domestically and internationally.
Having launched and operated four data-driven businesses, including working on disruptive technologies such as the original patent application behind Progressive’s Snapshot and Verizon’s Hum, she is considered an expert in strategic positioning and risk management in emerging high growth markets, as well as a seasoned professional in government and commercial intelligence data collection and analysis. These core skill sets, along with unwavering entrepreneurial drive, have defined Giadha’s career and her vision for New Frontier Data.
DeCarcer is an official member of the Forbes Technology Council; her work has been featured in Forbes, Fortune, CNBC, Fox News, CNN Money, Bloomberg, WSJ and many other top news outlets worldwide, as well as in documentaries and books, including “Mary Janes,” “The Marijuana Show,” “The Great Green Gold Rush,” and “Breaking the Grass Ceiling,” among others. Number 7 on the list of the 20 Most Influential Women in Cannabis by greendorphin, Aguirre de Carcer also has been designated as one of The Most Powerful Women to Watch in D.C. is a two-time Stevie Awards Maverick of the Year recipient, and a 2019 Ernst & Young Entrepreneur of the Year and Moxie Award nominee.
Her commitment to education and information sharing inspired her to create The InterCannAlliance (ICA) in 2018. The ICA is a New Frontier Data-led effort to foster best practices and share lessons learned amongst newly emerging cannabis markets, introducing what she has coined the Nine Foundational Pillars of a healthy and stable cannabis sector. Her passion for knowledge has been the ultimate constant throughout her life and career, also illustrated in her many mentoring and volunteering efforts such as the creation of the Women Entrepreneurship Reinforcement (WeR), a program mentoring and coaching female entrepreneurs establishing their first business.
New Frontier Data, headquartered in Washington D.C., has been recognized in DCInno as one of 17 DC area startups to Watch for 2017. PC Mag named the company one of just 15 Blazing Hot Weed Tech Companies to Watch. Having long since moved from being a startup, New Frontier Data has now the largest earned media of any other company in the cannabis industry with 85% of the Share of Voice and almost 7 billion in Earned Media Reach worldwide. New Frontier Data is also at the center of the 116th Congressional discussion on federal legalization, providing vetted and unbiased data and analysis to regulators as they assess the potential socio-economic impact of cannabis federal legalization in the United States.
Giadha A. DeCarcer is fluent in five languages including French, Italian, Spanish and Portuguese. Born in Italy, raised in France and Spain, Giadha earned an Associate Degree in Business Administration from Miami Dade Community College, a Bachelor of Arts degree in International Relations & Trade from the University of Pennsylvania, and a Master of Arts degree in International Security from the Edmund Walsh School of Foreign Service at Georgetown University.