Giadha DeCarcer
Founder & CEO
New Frontier Data

(4.9)
Review

LEAVE A REPLY

Please enter your comment!

Your name and email will not be shared publicly and are used only for internal verification purposes.

Please enter your name here
Rating

Profile

Giadha A. DeCarcer is the Founder and CEO of New Frontier Data, the leading cannabis Big Data & Analytics reporting provider in over 80 countries around the world. An entrepreneur with over 20 years of experience in business execution, management and strategic business development, DeCarcer’s career started in banking, and evolved to include work in technology, data analytics, intelligence collection and reporting, and emerging markets across multiple sectors in both the commercial and government spaces, domestically and internationally.
Having launched and operated four data-driven businesses, including working on disruptive technologies such as the original patent application behind Progressive’s Snapshot and Verizon’s Hum, she is considered an expert in strategic positioning and risk management in emerging high growth markets, as well as a seasoned professional in government and commercial intelligence data collection and analysis. These core skill sets, along with unwavering entrepreneurial drive, have defined Giadha’s career and her vision for New Frontier Data.

DeCarcer is an official member of the Forbes Technology Council; her work has been featured in Forbes, Fortune, CNBC, Fox News, CNN Money, Bloomberg, WSJ and many other top news outlets worldwide, as well as in documentaries and books, including “Mary Janes,” “The Marijuana Show,” “The Great Green Gold Rush,” and “Breaking the Grass Ceiling,” among others. Number 7 on the list of the 20 Most Influential Women in Cannabis by greendorphin, Aguirre de Carcer also has been designated as one of The Most Powerful Women to Watch in D.C. is a two-time Stevie Awards Maverick of the Year recipient, and a 2019 Ernst & Young Entrepreneur of the Year and Moxie Award nominee.

Her commitment to education and information sharing inspired her to create The InterCannAlliance (ICA) in 2018. The ICA is a New Frontier Data-led effort to foster best practices and share lessons learned amongst newly emerging cannabis markets, introducing what she has coined the Nine Foundational Pillars of a healthy and stable cannabis sector. Her passion for knowledge has been the ultimate constant throughout her life and career, also illustrated in her many mentoring and volunteering efforts such as the creation of the Women Entrepreneurship Reinforcement (WeR), a program mentoring and coaching female entrepreneurs establishing their first business.

New Frontier Data, headquartered in Washington D.C., has been recognized in DCInno as one of 17 DC area startups to Watch for 2017. PC Mag named the company one of just 15 Blazing Hot Weed Tech Companies to Watch. Having long since moved from being a startup, New Frontier Data has now the largest earned media of any other company in the cannabis industry with 85% of the Share of Voice and almost 7 billion in Earned Media Reach worldwide. New Frontier Data is also at the center of the 116th Congressional discussion on federal legalization, providing vetted and unbiased data and analysis to regulators as they assess the potential socio-economic impact of cannabis federal legalization in the United States.

Giadha A. DeCarcer is fluent in five languages including French, Italian, Spanish and Portuguese. Born in Italy, raised in France and Spain, Giadha earned an Associate Degree in Business Administration from Miami Dade Community College, a Bachelor of Arts degree in International Relations & Trade from the University of Pennsylvania, and a Master of Arts degree in International Security from the Edmund Walsh School of Foreign Service at Georgetown University.

Reviews

16 COMMENTS


  1. Giadha A. DeCarcer is an outstanding strategic thinker with a history of outperforming other’s expectations of her. An immigrant who was raised in France in Spain, she learned English upon moving to the United States and went on to receive degrees from University of Pennsylvania and Georgetown University. She is also fluent in five languages. Time and time again, her ideas are years ahead of where the market currently stands, allowing her to build a suite of technology offerings with the future consumer in mind. She founded New Frontier Data in 2014 when there was no viable or comprehensive data and analysis about the cannabis industry, anywhere. After realizing no one was collecting data or publishing research, she aligned and positioned the company to be ready for the multi-billion-dollar global cannabis boom Her efforts have positioned herself and her company in the middle of a discussion that could reshape the entire U.S. drug policy, catalyzing what could be the most significant change of this century in the way we approach healthcare. She is an objective thinker that understands how data is interpreted by not just the commercial industry, but by governments and global leaders alike who must make incredibly difficult decisions that impact millions. Unlike other data and analytics firms, she was adamant that New Frontier Data’s model would guarantee unbiased, objective fact-backed reporting for cannabis and hemp in the United States. In doing so, the company has been asked to be THE information provider to this 116th Congress. Thanks to Giadha’s leadership, New Frontier Data has penetrated more than 85 country markets and earned a media reach of nearly 15 billion in 2019 alone. New Frontier Data has become the most authoritative voice and source of unbiased data and analytics on the hemp and cannabis markets as investors, regulators and business/technology leaders seek insights within one of the fastest-growing U.S. markets.

    Staff, submitted on

  2. Giadha is a force to be reckoned with. I support this statement with three reasons: 1. As a data analyst by trade, she has been exposed to all kinds of information-bad, inaccurate, un-validated, biased and then of course some that is good. She is absolutely determined to make sure the work her company does is un-biased, accurate and validated because she knows that the basis of every decision is information/data. 2. Having come to American as an immigrant at the age of 16, not knowing a word of English, she is determined to give people a chance to succeed in whatever endeavor they wish. Her desire has birthed a commitment to making society better and this is revealed through her past non-profit activities. 3. She supports the growth and advancement of women 100% and has been question why she hires so many?? She wants to give them an opportunity to excel showing their strengths in the workplace and their ability to be just as good or better than traditional hires. Though she has a good balance with her staff, many are women. Lastly, I would say that Giadha is an all-around good person in addition to being good at what she does. As a CEO, she has the uncanny ability to balance emotion and direction when dealing with the plethora of management decisions and crises that are part of being at the top.

    Mid Level Professional, submitted on

  3. Deep knowledge of the industry Ability to build and lead a team Excellent presenter and speaker Energetic, personable and very smart Good understanding of finance understanding of the industry’s needs and black holes that need to be addressed

    Senior Level Professional, submitted on

  4. Giadha has an innate ability to identify and create innovative solutions to new challenges facing our industry. Giadha’s fearlessness, ingenuity and strength are matched only by her dedication to transparency and genuine care for her employees.

    Mid Level Professional, submitted on

  5. Giadha’s commitment to excellence drives her team to do the same. She has a clear vision of what she wants to achieve and her passion and resilience is contagious.

    Senior Level Professional, submitted on

  6. Giadha is a driven leader with a passion for knowledge. She strives to foster best practices and is a true mentor.

    Mid Level Professional, submitted on

  7. Giadha is a visionary and an inspirational leader that knows how to attract and motivate top talent.

    Staff, submitted on

  8. She is a visionary, an innovator, a great speaker, and an advocate for other strong women leaders!

    Mid Level Professional, submitted on

  9. Communication. Empathy. Vision. Finance. Team Building

    Staff, submitted on

  10. She is an inspiration and does a phenomenal job!

    Staff, submitted on

  11. Passion & Drive Assertiveness Vision

    Mid Level Professional, submitted on

  12. Acknowledges others’ work and talents

    Staff, submitted on

  13. Leadership, communication, empathy

    Staff, submitted on

  14. excellence

    Mid Level Professional, submitted on

  15. NA

    NA, submitted on

  16. NA

    NA, submitted on

See All Reviews >