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Profile
Isabelle Duarte began her professional career 29 years ago. Today, she is the CMO and SVP of Okta Inc. Okta is the leading independent identity provider. Okta provides simple and secure access to people and organizations everywhere, giving them the confidence to reach their full potential.
Duarte first got her start in 1992 as an international sales and marketing executive at WD-40 Company. From there, she went on to TTi, before eventually rising to VP of marketing at Symantec, her most recent position prior to joining Current Okta Inc.
Duarte graduated and from Lm del Valois (Angouleme France) with an undergraduate degree in international trade.
Isabelle’s focus is on high growth across the EMEA market, increasing Okta’s digital footprint, scaling demand generation, growth in existing European countries and expansion into new geos. Ultimately the goal is to deliver pipeline to the EMEA sales organisation. There are now six core marketing functions, each with a lead reporting into Isabelle. The pandemic has caused Isabelle to shield for over a year, only months into taking a key role at Okta; a company with significant growth ambitions, but only a skeleton team covering few of the core marketing functions and minimal marketing infrastructure. She strategically led a team during a crisis, driving rapid expansion and increasing marketing pipeline contribution by 25%. Putting in place the people, process and technology foundations, Isabelle grew her team by 240% during the pandemic. Okta had only been trading in EMEA for a few years when Isabelle joined. It had a good foundation but the company ambition for growth was high and there was significant work to do to ensure Marketing delivered in line with this. Her focus was on delivering Marketing’s contribution to pipeline. In order to do that Isabelle had to do three things simultaneously: start building a team, establish the essential processes required to deliver leads and lead visibility and get the marketing funnel moving, fast. Isabelle’s key strengths are: adaptability, innovation and endurance.