CEO and Founder
ProfileJanine has spent the past 10 years passionately pursuing the art and science of successful hotel retail. She has worked with 1,000's of hotels, franchisees, owner/operators, and brands to identify the challenges that traditionally limit the overall retail performance of lobby shops and retail outlets.
With limited space and challenging merchandising options, these stores often do not reflect the quality and consistency a brand is known for. With the absence of retail training and effective retail technology tools, hoteliers continuously struggle to meet the needs of their guests and the expectations of their brands and owners.
Williams' unique combination of skills and experience in retail procurement, hotel retail design, retail automation technology, and revenue analysis results in an unprecedented expertise in a niche of hospitality that generates over >$2B in revenue annually - while dramatically improving guest experience and brand consistency.