Joanie Wang
Director of Marketing and Brand
Expensify
Review
Awards:
Top Women Leaders 2019- Top Women Leaders 2018
LEAVE A REPLY
Profile
Joanie joined Expensify in 2014 to build out the Company’s digital presence. Since then, she has helped grow Expensify into the most recognizable expense management platform in the space through unconventional means, including ExpensiCon – the industry’s first all-expenses-paid thought leadership conference. She also wrote the industry’s go-to guide on preaccounting, spearheaded the launch of some of Expensify’s biggest initiatives including the ExpensifyApproved! Program, CPA.com partnership, and Expensify Australia, and continues to grow Expensify’s brand globally with a world-class team. Joanie holds a BA in International Relations from Tufts University.
Expensify provides an expense management solution for companies of all sizes, from solopreneurs to the Fortune 500. The Company’s solution is offered through an app that automates the expense reporting process from end-to-end by employing SmartScan OCR receipt tracking technology, company card management, next-day reimbursement, and other features that automate tasks for accountants, finance professionals, and employees.
Joanie is an extremely creative leader at Expensify. AS one of the earliest employees at Expensify, she was the first employee I hired. I can honestly say we wouldn’t be where we are without her. She is incredible talented at building up and developing her employees into leaders. She is consistently fair in her dealings with everyone and does not let bias cloud her judgement. She has an unparalleled skill in hearing concerns from all sides and coming up with creative solutions that satisfy all parties. There have been multiple times when I was ready to let an employee go, but she saw the untapped potential in them and worked with them to hone their skills and now they are some of our best employees. She does not rely on a title to manage, people follow her because she is a true leader and inspires those around her. She is also incredibly talented at copywriting, editing, product marketing, and brand positioning. She has been a crucial key to Expensify’s product led growth strategy.
Joanie is a powerhouse. She is tenacious in driving with zeal and passion toward incredible results. Joanie was the brains behind ExpensiCon strategy, our invite-only, all expense paid — first in Maui, then in Bora Bora. Joanie was the brains behind our Superbowl Ad, which won 5 Cannes awards. She is currently the brains behind our nationwide advertising campaign. And is the brains behind other amazing things I can’t share. Joanie is an inspiration to her colleagues, and a fearsome opponent in the competitive landscape.
Brings lots of enthusiasm and energy to a sector of tech that is very unexciting (expense reports). Able to succinctly convey value propositions through GTM whether working on Expensify only or partner co-produced content. Was instrumental in building the Expensify brand. Specifically what it stands for/value and the voice of Expensify – how we communicate and sound through any medium (on-stage presentations, collateral, PR’s, support documentation, etc.).
Joanie is an incredible team leader. She was the start of our marketing team and has grown the Expensify Brand to be a global strength. She has the ability to look at both the market and our individual users and know how to project what is best for all involved. Her development of talent is incredible, leading a world class team.
Joanie was the driving force behind our first ExpensiCon (https://expensicon.com/), the “Davos of Accounting” — a revolutionary conference that set a new standard for the industry. She is also our primary point person for all external marketing vendor communication. She is tenacious, creative, and has boundless energy.
Joanie is such an trustworthy, creative, energetic person. She is constantly bringing ideas to the table in the form of a conversation rather than a decision, and is always willing to help anyone in any way that she can. Not to mention she is one of the most energetic and friendly people in the office!
Strategic, but still a do-er, an amazing do-er at that. She understands the market and the way the business works in a way most people in the org don’t. She constantly drives us towards innovation and new ideas like new marketing approaches, new markets to try out, partnerships to explore.
Joanie brings a lot of dynamic energy and creativity to Expensify. In addition, her drive to “get shit done” can not be underestimated. Working with Joanie is great because she really inspires everyone working with her to example and really get the most out of their team and themselves.
Joanie is full of energy, whip smart and a brilliant marketing director. I’ve always been impressed with her ability to balance between being a laid-back and fun loving colleague with being a shrewd strategy lead (and one of the highest-ranking women) in our organization.
Joanie displays passion for role that extends throughout the entire company. As marketing lead, she goes above and beyond to encourage and connect with staff in other departments to ensure they are well-versed on the initiates being taken within her department.
Joanie manages a whole marketing team, plans an all-expenses-paid conference in Hawaii for our top partners, helps our brand to continually strengthen and improve, all while being a personable, fun and energetic human being. not quite sure how she does it?!
Joanie fully embraces our team ethos, and is always ready and willing to help a cross-functional team member out. I’ve personally benefitted from Joanie taking the time to share knowledge, which has enabled me to share that knowledge as well.
Joanie is an incredible marketing powerhouse. She has build an incredible team, and has been key in developing our annual conference, ExpensiCon, as well as our brand strategy. Amazing!
Very collaborative across traditionally challenging teams Great example of integrity for the rest of the company Genuinely compassionate colleague and friend
easy to work with, listens, proposes really helpful solutions and creative thinking, good at facilitating conversations, a top leader in the company
Building brand equity, deep understanding of competitors, and planning of events that touch all-things-Marketing. She is also very detail oriented.
She comes up with creative solutions and always offers insightful input, even in conversations that are outside of her specialty.
Quick thinking, incredibly intelligent, tech-savvy, confident, strategic, thoughtful, helpful, fair, level-headed, fun, kind!
She’s got an eye for spotting avenues and areas nobody else in the company can and her attention to detail is second to none.
Joanie is hardworking and a great addition to every project as she brings years of experience, knowledge, and fun energy.
Can take a step back when things are super busy and figure out the steps/actions needed to make an urgent deadline.
Joanie is a very motivated member of the Expensify family. She is always positive and has a strong work ethic.
Joanie has a great understanding of how to correctly market Expensify to the masses. I trust her judgment!
Joanie doesn’t give up. Ever. If she sets her mind to something she will get it done, no matter the time.
Joanie’s direction and leadership resonates with the marketing team at large. It’s delightful to watch.