Linda Crawford
Member Board Of Directors



  • Top SaaS CEOs 2019
  • Top SaaS CEOs 2018


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Linda Crawford was previously the CEO of Helpshift, a leading provider of advanced customer service software used by large enterprise customers such as Xfinity Home, Microsoft, Virgin Media, Zynga, Viacom and hundreds of others. Helpshift is installed on over two billion devices worldwide and serves more than 820 million active consumers monthly. Linda joined Helpshift in late 2017 from Optimizely, where she was the Chief Customer Officer. Before that, she was one of the key executives that drove Salesforce’s post IPO growth from $400 million to $6 billion. She was also an early employee at Siebel Systems later becoming an executive and helped the company grow from $8M to $1.3B.

Since joining Helpshift, the company tripled its annual recurring revenue. Linda has been the driving force behind several groundbreaking 2019 Helpshift initiatives, including expanding the team to EMEA and the recent launch of the Connected Customer Conversations platform. The platform helps brands deliver exceptional experiences to their customers by connecting digital channels, phone support, self-service and bots. Linda is passionate about empowering women leaders in technology. Her role as a diversity and inclusion advocate over the last 20 plus years remains one of her highest priorities.



  1. Leverages 20+ years of industry experience to establish and develop Helpshift’s sales and product teams; Motivational management style; Passionate about driving innovation, employee success and customer success. Linda is an inspirational leader for the entire organization. She has experience in nearly every department (both on the product and go-to-market side), and she is able to add valuable insight across the board. She leads us confidently and, in turn, inspires confidence. When Linda speaks at all-hands meetings, for example,you can see how everyone is in rapt attention. She cares about the company as a whole — but also about the individuals who contribute to our success. Linda does not have a permanent seating assignment. Instead, she rotates desks, so that she is able to embed with different teams at different times. When there is a gap in expertise that we need to fill, Linda can either fill it herself or immediately find someone who can. She gets straight to the point and makes things happen, and our company has grown tremendously in terms of product innovation and sales success since she has joined. Linda is our fearless leader, and we trust her to take us all the way.

    Mid-level professional, submitted on

  2. Linda is passionate about supporting and mentoring women in the technology industry and is consistently focused on the morale of the entire team. She pays attention to her team and will check in if she notices a change.

    Mid-level professional, submitted on

  3. An inspiration to women in tech and all employees on every level.

    Mid-level professional, submitted on

  4. Approachable

    Staff, submitted on

  5. Everything

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    Mid-level professional, submitted on

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