Lisa Zaythik
Chief People Officer



  • Top Women Leaders 2021


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Lisa Zaythik is the Chief People Officer of AppsFlyer. AppsFlyer helps brands make good choices for their business and their customers through innovative, privacy-preserving measurement, analytics, fraud protection, and engagement technologies. Zaythik has 15 years in the marketing & advertising industry. She began her career in 2006.

Before joining AppsFlyer, Zaythik was a senior account manager, display media at Ybrant Digital and before that an affiliate manager & recruiter at Clickwise. Earlier in her career she worked with Cellcom as an account manager.

Zaythik earned an undergraduate degree in tech marketing from Sapir College.



  1. Lisa is empathetic, has an adaptive mentality, sees change as an opportunity, and has personally cultivated a people-first culture at AppsFlyer. Lisa’s motto is learn, implement, level up – and she has fulfilled this through developing and cultivating an environment of learning. As the Chief People Officer, she built the AppsFlyer Academy for onboarding programs for new employees, creating product training courses, professional enrichment, and leadership development programs. During COVID, she identified a rising need in implementing new methods and learning tools to help AppsFlyer nurture its culture of learning and not neglect its people’s personal and professional development, even when operating remotely. In addition, every employee had the opportunity to start using Linkedin Learning in order to gain business, creative, technological, and interpersonal skills to help them achieve their personal and professional goals.

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