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Profile
Maria is known for building world-class go-to-market teams that drive growth, differentiation, and category leadership. She has served as a senior marketing leader for global B2B technology organizations for almost two decades and is currently Chief Marketing Officer at ActiveCampaign, the hyper-growth Customer Experience Automation platform.Previously, Maria served as Chief Marketing Officer at Anaplan (NYSE:PLAN), Senior Vice President of Marketing & Sales Development at Apttus, and held marketing leadership roles at Marketo and Shunra Software (acquired by Hewlett-Packard Enterprises). She is considered a B2B marketing expert from her success and innovative approaches in customer advocacy, demand generation, account-based marketing, strategic events, sales development and marketing communications. She has expertise in the Salesforce, Microsoft, Adobe and Oracle ecosystems. Maria holds both a BS and MBA in Marketing from Rutgers University and has participated in executive education programs at both Stanford and Wharton.
Maria is known for building world-class go-to-market teams that drive growth, differentiation, and category leadership, from Quote-to-Cash, to Connected Planning, to Customer Experience Automation. Maria is incredibly brings Financial and business acumen to Marketing discussions, and helps Marketing become a more strategic discipline within the company as marketing initiatives are truly tied to business goals and outcomes – Maria is adept at coaching and guiding employees, moving former marketers into peer roles — like VPs and CMOs — and really makes a difference in the lives of her employees, taking a personal interest in learning and growth opportunities for the team – Maria is a true change agent; she runs fast, and brings teams along with her
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