Martina Friedrichova
Marketing Director
Lyreco Central Europe

(5.0)
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Martina has more than 10 years’ experience in senior management and international leadership roles, with a strong marketing and commercial focus. She has a roven ability to work at all levels and in an international environment and is able to handle stressful situations across various B2C and B2B positions in SaaS, fashion e-commerce, retail and FMCG.

Previously, Martina was the head of marketing and brand for Exponea, the customer data platform that comibes customer analytics with omni-channel campaign execution, turns insights into actionable campaigns, providing improved customer experience and increasing customer retention/revenue. Earlier in her career she spent seven years with Sony Electronics.

She graduated from the University of Zilina.

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