Melissa Jurgens
Chief Operating Officer
InContext Solutions



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Melissa Jurgens is the Chief Operating Officer of InContext Solutions. She first joined the company in 2011 as VP of strategic accounts. InContext Solutions is the global leader in scalable web-based virtual reality (VR) shopping and retail solutions, allowing manufacturers and retailers to simulate real in-store shopping situations to ideate, evaluate and activate all types of merchandising, display, layout and other in-store shopping experiences within a VR store environment.

Previously, Jurgens was a VP of comperemedia at Mintel.

Jurgens earned an undergraduate degree in international relations, french and economics from Drake University.



  1. Melissa is a multi-dimensional professional who has a wealth of knowledge spanning every aspect of our business. She has a deep understanding of the ins and outs of the consumer goods world, and has lead the commercial strategy, customer success, and marketing teams for InContext, all while keeping a watchful eye on current trends and technology developments. She has a keen sense of what is next, always thinks about the big picture, and her enthusiasm for our virtual software is contagious, helping us drive our strategy and vision for the future. In addition to her detailed, focused, and dedicated approach to retail software, Melissa is a leader for women in business, attending and speaking at numerous women-focused events. She also champions our Diversity, Equity, and Inclusion efforts at InContext, and is an overall cheerleader for her team members and coworkers individual and collective successes. We couldn’t be where we are without her leadership, hard work and dedication to InContext and vision for retail software solutions!

    Staff, submitted on

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