Top Women Leaders 2018
ProfilePreviously, Michelle led Serenova’s global marketing functions including strategy, brand development, communications and demand generation. She provided strategic direction for the Company, working closely with the executive, sales and product teams to help Serenova broaden its footprint in the contact center market across geographic regions. Serenova is a leading contact center-as-a-service (CCaaS) and workforce optimization provider. Headquartered in Austin, Texas, Serenova also has operations in California, Canada, the United Kingdom and Australia.
Prior to Serenova, Michelle served as Vice President of Marketing and Analytics at Comcast Business where she also led the customer loyalty contact center. Prior to Comcast Business, Burrows served as the Vice President of Demand Marketing for inContact (NICE inContact). She has also held key leadership positions at Rally Software (CA Technologies), Verint Systems and Genesys Conferencing (West Corporation). Michelle earned a BA from the University of Massachusetts, Amherst and MBA from the University of Denver.