Michelle Burrows
Procare Software



  • Top Women Leaders 2018


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Previously, Michelle led Serenova’s global marketing functions including strategy, brand development, communications and demand generation. She provided strategic direction for the Company, working closely with the executive, sales and product teams to help Serenova broaden its footprint in the contact center market across geographic regions. Serenova is a leading contact center-as-a-service (CCaaS) and workforce optimization provider. Headquartered in Austin, Texas, Serenova also has operations in California, Canada, the United Kingdom and Australia.

Prior to Serenova, Michelle served as Vice President of Marketing and Analytics at Comcast Business where she also led the customer loyalty contact center. Prior to Comcast Business, Burrows served as the Vice President of Demand Marketing for inContact (NICE inContact). She has also held key leadership positions at Rally Software (CA Technologies), Verint Systems and Genesys Conferencing (West Corporation). Michelle earned a BA from the University of Massachusetts, Amherst and MBA from the University of Denver.



  1. Michelle joined our company in April of this year as CMO. The positive change she has made since that time is by far the most impact I’ve seen from a new CMO. She’s an excellent leader, clearly cares about where the company is heading and has already established herself as a mentor for the women across the company. She’s brought an energy and positivity that is being felt across the company. Her experience and grasp of SaaS technology is already accelerating our marketing activities – helping to set us apart in a very crowded market.

    Mid-level professional, submitted on

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