Michelle Gerson is the VP of Marketing at FloQast, responsible for driving high-impact B2B marketing programs with a larger goal of increasing overall ARR for the organization. She has a proven track record in driving revenue and organizational growth by introducing programs that both generate leads and close deals in domestic and global markets. Since joining the FloQast team in 2020 as the director of demand generation, Michelle has quickly risen through the ranks and driven significant impact for FloQast – resulting in a promotion. That value is proven in the data since Michelle joined the team: ● FloQast increased its ARR by 107% ● FloQast saw a 183% increase in closed-won marketing revenue, supported by top of funnel metrics, for example a 117% increase in inbound inquiries, and an 88% increase in total website traffic Furthermore, Michelle displays exemplary leadership skills among her teams at FloQast, helping lead the charge for significant growth through new, proactive marketing initiatives such as: ● The launch of internal and external programs to drive company recognition in the industry, highlighting its momentum and growth ● The increase in pipeline value by 180% ● A 96% increase in the number of opportunities created YoY Michelle’s accomplishments are also timed with some of the company’s most impressive milestones: ● FloQast hit unicorn status in July 2021, with a valuation of over $1.2 billion ● FloQast will announce its 300th employee in October 2021, up from 175 compared to this time in 2020 ● FloQast expanded to EMEA in 2021, having opened its first international office in London in April 2020 FloQast continues to be recognized as one of the best places to work, both nationally and locally in Los Angeles. The company was recognized by Inc. Magazine impin 2021 as a Best Place to Work, as well as by LABJ. These recognitions have proven extremely valuable for FloQast – enabling her to expand her marketing team by 266%. In addition to the above achievements since she joined FloQast in 2020, Michelle’s been able to drive synergy between the marketing and sales team, which will leave a lasting impression on how the company’s leadership operates. By delivering on her promise to drive more qualified demand to the sales team, Michelle has proven just how important it is to “think big” and implement tactics that not only benefit the marketing team, but the company as a whole. Contact Information: ● Name: Kat Perry ● Position: PR Representative ● Email: [email protected] — Michelle’s version: Michelle is an affable leader who brings out the best in her team. Her charismatic energy, ability to execute programs, and knack for making data driven decisions has been invaluable for Floqast during the Covid19 pandemic. Since being hired as Director of Demand Generation in Q1 2020, Michelle led her team to achieve a 183% increase in marketing driven revenue, 117% increase in inbound inquiries, and an 88% increase in total website traffic. Furthermore, since Michelle joined the team, FloQast increased its ARR by 107%. Michelle leads by example and has an intuition for making the right hire. Her work ethic is second to none and all colleagues respect and desire her opinion. Somehow she is able to make time to attend everyone’s calls, give comments, and get her work done (plus be a nurturing wife and mother of two on the homefront). In the past 18 months since she began at Floqast she has been promoted to VP of Marketing and has grown her team by 266% and is actively hiring two more open positions. Perhaps Michelle’s biggest strength has been her ability to create synergy between the sales and marketing teams, which has resulted in an increased YOY pipeline value by 180% and total number of marketing driven opportunities by 96%. Michelle’s accomplishments are also timed with some of the company’s most impressive milestones: ● FloQast hit unicorn status in July 2021, with a valuation of over $1.2 billion ● FloQast will announce its 300th employee in October 2021, up from 175 compared to this time in 2020 ● FloQast expanded to EMEA in 2021, having opened its first international office in London in April 2020 ● FloQast continues to be recognized as one of the best places to work, both nationally and locally in Los Angeles (Inc Magazine and LABJ).
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VP of Marketing
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