Mihkel Jaatma
CEO & Co-founder



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Mihkel is the CEO of Realeyes. An ambitious entrepreneur and a visionary, he saw an opportunity for emotion analytics before “big data” was even coined.

Mihkel Jäätma is CEO of Realeyes, the emotion tech company he co-founded in 2007 at Oxford University. After ten years of breakthrough R&D innovation, Realeyes is now the technology leader in emotion AI for marketing performance, providing unfiltered emotional responses from consumers to businesses. Combining the latest in computer vision, deep learning, and behavioral science has enabled Mihkel to secure multi-million partnerships with several of the world’s finest international brands, agencies, and media companies.

Mihkel is passionate about humanizing the big data that increasingly governs our daily lives. He sees it his mission to bridge the gap between the academic research into human emotions, the latest in machine learning, and actionable business applications.



  1. Mihkel is an incredibly positive and intelligent leader. Great to work with, Mihkel sets the standard for the rest of the company. He’s innovative, creative and always has his eyes firmly set on the horizon in a fast-changing industry.

    Senior-level professional, submitted on

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