Neeti Mehta Shukla
Senior Vice President, Brand Strategy & Culture Architect and Co-Founder
Automation Anywhere

(4.0)
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Neeti is a co-founder and senior vice president of Automation Anywhere, leading brand and culture strategies, and initiatives across the company. An avid strategist, she brings over 20 years of business management, marketing and entrepreneurial experience from a wide variety of industries, including technology, business consulting, and advertising. Neeti thrives on holistically negotiating the continuously evolving character of marketing programs and loves to “play customer” personifying the voice of the customer.

She is the company’s thought leader and vocal advocate of “bot ethics” in a world moving decisively towards AI. Neeti influences business strategy in scaling and driving company success. She defines and develops the Automation Anywhere brand as the world's leading intelligent Digital Workforce provider. She is also responsible for working across company divisions in maintaining focus on superior user experiences, helping to drive customer success.

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