Chief Growth Officer
Top Women Leaders 2018
ProfilePreviously, Parul joined Besedo in 2016 and was responsible for leading the Company on growth strategy and execution as it transitions from a primarily service orientation to being product centric. She spearheaded both the drive towards new offerings to existing markets as well as ensuring existing offerings reach newer markets. Prior to Besedo, Parul was the Chief Revenue Officer at Hansoft (now Perforce), where she more than doubled the growth of the company for three consecutive years.
Parul was also instrumental in executing the go-to-market strategy and attaining product-market fit for Favro, a SaaS planning and collaboration app. Originally from India, she has been living in Sweden for more than 10 years. Parul’s sales career led to her traveling the globe while learning about cultural nuances of countries from Japan to the United States. She believes these experiences have helped her understand people better and become a more effective leader. Parul earned a Master’s degree in Business Administration with a specialization in Brand Management.