Sandi Lin
CEO & Co-Founder



  • Top Women Leaders 2019
  • Top Women Leaders 2018


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Sandi Lin is the CEO and Co-founder of Skilljar. Prior to Skilljar, she led product management teams at Amazon. Sandi has bachelor’s and master’s degrees in engineering from the Massachusetts Institute of Technology and an MBA from the Stanford Graduate School of Business.



  1. Sandi has led Skilljar to incredible growth through her empathy, ingenuity, perseverance, and unwavering customer focus. As a lifelong learner, with degrees from MIT and Stanford, Sandi believes deeply in the power of education to drive personal, organizational, and social growth. Sandi co-founded Skilljar in 2013 when she noticed skilled workers struggling to keep up with the pace of technological innovation. Skilljar’s mission is to help companies and individuals transform these innovations into opportunity and impact through education. Sandi is a mission-driven leader who has combined her passion for learning with an entrepreneurial acumen to make Skilljar a success. Not only did Sandi recognize a huge need in the market, she then paired her unique insight with a focused approach on customer education to stand out in a crowded and dated category. Customer obsession is one of Sandi’s superpowers; one that she honed in her time at Amazon. This customer obsession has translated into company-wide empathy for Skilljar’s customers, their goals, and the challenges that they face in their day-to-day jobs. Today, Skilljar powers education efforts at over 300 companies, including Slack, Tableau, Verizon, U-Haul, Outreach, and Zendesk. Sandi’s leadership has not been limited to Skilljar alone; she has also been instrumental in establishing the Customer Education discipline. This is a discipline that’s become business-critical for technology companies, especially in light of the recent, dramatic increase of remote work. As Skilljar adapts to our new normal, Sandi has been an inspirational and supportive leader in guiding the employees and the company through this transition. She’s been deliberate and thoughtful in helping employees adjust to the new environment and in ensuring that they’re equipped with the resources they need to be successful.

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  2. Since co-founding Skilljar in 2013, Sandi has led the company to the apex of the customer education category. Today, Skilljar is trusted by companies such as Cisco, Tableau, Slack, Verizon, Outreach, Procore, and hundreds of other fast-growing companies for accelerating product adoption and deepening customer engagement. Sandi led the early Skilljar team through a series of product development pivots and a tough period of “ramen profitability” before securing seed funding from Trilogy Equity Partners in September 2015. In 2018, Sandi spearheaded a $16.4 million round of Series A financing and boldly asked the two investors – Mayfield and Shasta Ventures – to co-invest and work together. Sandi exemplifies dedication, perseverance, and mentorship and leads by example. She is fearless in the face of adversity and holds a steadfast commitment to excellence in all facets of the business. She never misses an opportunity to learn and encourages her team to do the same. Sandi’s depth and breadth of expertise are impressive, and she excels at guiding the Skilljar team on product development, sales, marketing, and customer success. She has created a company that is truly customer-focused and learning-driven. This is a foundation that’s bound to help the company continue its strong growth for the next many years.

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