Simha Sadasiva
CEO and Co-Founder



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Simha Sadasiva began his professional career 27 years ago. Today, he is the Co-Founder and CEO of Ushur. Ushur delivers the world’s first AI-powered customer experience automation platform that has been purpose-built, from the ground up, to intelligently automate entire customer journeys, end to end, designed to deliver delightful, hyper-personalized customer experiences through rapid issue resolution and unified, omnichannel engagement.

Sadasiva first got his start in 1994 as a senior software engineer at BFLsoftware. From there, he went on to Lucent Technologies, before eventually rising to senior director at Dialogic Inc., his most recent position prior to joining Ushur.

Sadasiva graduated from Bangalore University with an undergraduate degree in computer science.



  1. Simha is a visionary leader who sees the groundbreaking possibilities that others miss. Back in 2014 he not only saw the need for companies to eliminate the friction in their customer relationships, he envisioned a new way to solve the problem. Combining is technical experience, innovative passion and unwavering focus, he made it happen. His creativity, tenacity and endurance enables him to drive through any storm. Simha passion for innovation is equalled by his compassion for people – his family, friends, employees, customers, community and the world as a whole. While his company’s product is impressive, Simha is himself the biggest attracter of talent and retention of his team. His authenticity and accessibility make him a leader that you want to follow.

    Senior-Level Professional, submitted on

  2. Simha demonstrates humility and collaboration in his leadership regularly. He is quick to gather opinions of others and is inclusive in his approach as a leader. Ushur is one of the most diverse companies I have ever worked for and diversity and ideas are celebrated here. This all starts with Simha’s desire to create a culture that values differences, hard work, and team work. Simha understands that the greatest asset we have are our people and it shows. Simha co-founding Ushur in 2014 and just lead the company to receive a $30 million Series B fundraise during a global pandemic. He has the ability to inspire and transparently relay our Ushur mission to both employees and investors.

    Mid-Level Professional, submitted on

  3. Simha consistently shows that he values his employees at Ushur. Some leaders simply pay lip service to the idea that their employees’ thoughts matter, but Simha has consistently lived by it. Simha’s greatest strength as a leader has been that he’s made it clear that his employees’ everyday experiences are important to him, and worth his time and attention. I’m also glad Simha has been able to lead the charge for funding and has steadily kept us in a healthy trajectory as a business. Ushur is a great place to work and Simha Sadasiva is worthy of the Top Leader award.

    Staff, submitted on

  4. Simha is one of the most driven CEOs that I’ve come across. He cofounded Ushur with his friend and ex-colleague and built it from idea to the rocketship that it has become right now. He successfully raised a 30M+ oversubscribed series B round last year. Few key strengths: – Grit – Simha has consistently demonstrated the never-give-up attitude which is critical to the success of a startup – Empathy – Simha has a leadership style where he leads from the heart and it’s visible in the culture of this company

    Senior-Level Professional, submitted on

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