Tara Ryan
CMO & Advisor
Vendorful

(4.8)
Review

Awards:
Top Women Leaders 2018

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Profile

Tara has over 25 years experience and success in global marketing for technology businesses in ERP, mid-market, SMB, security, industry offerings and has driven fast growth for multiple SaaS , IPO and public companies.

Ryan works with executives and board on planning, creation and execution of global branding, communications, sites, field programs, public relations, investor relations and demand generation. Program execution meets and beats best practices in pipeline, conversion and revenue contribution through digital, account, persona and industry based marketing campaigns.

At Proofpoint and Coupa, Ryan led growth and set up predictable marketing engines that propelled sales, pre and post IPO. At Navis/SmartTurn, Ketera and NetSuite, Ryan oversaw marketing for start-up, VC companies through to accelerated growth and expansion.

In addition to providing branding, pricing and all demand generation for NetSuite, Ryan also established sales and marketing integration, using NetSuite CRM.

She joined NetSuite from Deloitte Consulting. As a Director of Worldwide Marketing she launched campaigns with companies with SAP, Hewlett-Packard, IBM, PeopleSoft and Oracle.

Ryan was also Vice President of corporate marketing at Commerce One, Inc., where she oversaw global marketing for the e-marketplace company.

Ryan was also Vice President, Worldwide Marketing for Network Associates, where she managed marketing for five business units: McAfee, PGP, Sniffer, Magic Help Desk McAfee.com’s IPO.

Ryan also led global advertising efforts and advertising agency management at Oracle Corporation.

Reviews

21 COMMENTS


  1. A natural leader, Tara leads with enthusiasm and a deep-seeded passion for Marketing, both of which are contagious. She is people-focused, establishing a collective vision and inspiring those around her to follow. She also has deep understanding of how organizations work. She is a trusted partner to the Sales organization, which is critical to success for both marketing initiatives and sales conversion. These qualities combined make her phenomenal in influencing and leading change management, and allow the teams and the companies with which she works to contribute their best and reach their highest potential. She seamlessly creates company-wide collaboration that is driven by her genuine enthusiasm, and she navigates roadblocks with ease. Tara is a fearless, driven leader, always imagining new ways to solve problems and create value for the organization.

    Staff, submitted on

  2. – Deep and expansive knowledge of the marketing mix and how they work together (branding, PR, lead gen, content, investor relations, etc) – In-depth high tech expertise (cybersecurity, no-code platforms, procurement tech) – Proven experience taking multiple companies public (Coupa, Proofpoint, etc) – Globally minded – Works collaboratively with both C-Suite and marketing team, with proven experience building strong, lasting teams

    Mid-level professional, submitted on

  3. Tara is an inspiring, empowering, and forward thinking leader, who knows how to foster a stellar team environment, where ideas and passion are nurtured, creating a committed, top notch Marketing department. I’d follow her into the depths of any organization. I can’t say that about many bosses I’ve had.

    Mid-level professional, submitted on

  4. Tara is a natural leader, she leads with others with integrity, vision, and drive. She is people-focused, establishing a vision and inspiring those around her to follow. Her ability to align individuals behind shared goals drives results and she has track record of help growing company to the next stage.

    Mid-level professional, submitted on

  5. A natural leader, Tara leads with others with integrity, vision, and drive. She is people-focused, establishing a vision and inspiring those around her to follow. Her ability to align individuals behind shared goals drives results.

    Mid-level professional, submitted on

  6. Tara has over 25 years experience and success in global marketing for technology businesses in ERP, mid-market, SMB, security, industry offerings and has driven fast growth for multiple SaaS , IPO and public companies.

    Mid-level professional, submitted on

  7. Tara’s enthusiasm and deep-seeded passion for Marketing are contagious. She has deep understanding of how organizations work and is a trusted partner to the Sales organization.

    Mid-level professional, submitted on

  8. Tara has the ability to empower and enable individuals and groups of people as well as mobilize otherwise disjointed departments in the same direction for success.

    Mid-level professional, submitted on

  9. She has vision and leadership to have taken numerous companies public. She has a keen eye for Wall Street and will take Skuid on a positive trajectory.

    Mid-level professional, submitted on

  10. Highly productive, incredibly kind and willing to help wherever she can, a joy to converse with, a powerhouse of information and ideas

    NA, submitted on

  11. All things marketing (strategy, communications, online, global, etc), but also strategic planning, culture, and employee development.

    Staff, submitted on

  12. Strategy, ownership of goals, open-minded, team player, industry experience, can-do attitude, hard working, creative thinker

    Senior-level professional, submitted on

  13. Team leader with positive energy that encourages the team to excel

    NA, submitted on

  14. Insights Leadership Energetic Friendly

    Staff, submitted on

  15. IPO growth, demand, branding, leadership

    Mid-level professional, submitted on

  16. Energetic, approachable, knowledgable

    Senior-level professional, submitted on

  17. Well spoken and knowledgeable

    NA, submitted on

  18. Compassionate, Go-getter

    Mid-level professional, submitted on

  19. NA

    NA, submitted on

  20. NA

    NA, submitted on

  21. NA

    NA, submitted on

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