CMO & Advisor
- Top Women Leaders 2018
ProfileTara has over 25 years experience and success in global marketing for technology businesses in ERP, mid-market, SMB, security, industry offerings and has driven fast growth for multiple SaaS , IPO and public companies.
Ryan works with executives and board on planning, creation and execution of global branding, communications, sites, field programs, public relations, investor relations and demand generation. Program execution meets and beats best practices in pipeline, conversion and revenue contribution through digital, account, persona and industry based marketing campaigns.
At Proofpoint and Coupa, Ryan led growth and set up predictable marketing engines that propelled sales, pre and post IPO. At Navis/SmartTurn, Ketera and NetSuite, Ryan oversaw marketing for start-up, VC companies through to accelerated growth and expansion.
In addition to providing branding, pricing and all demand generation for NetSuite, Ryan also established sales and marketing integration, using NetSuite CRM.
She joined NetSuite from Deloitte Consulting. As a Director of Worldwide Marketing she launched campaigns with companies with SAP, Hewlett-Packard, IBM, PeopleSoft and Oracle.
Ryan was also Vice President of corporate marketing at Commerce One, Inc., where she oversaw global marketing for the e-marketplace company.
Ryan was also Vice President, Worldwide Marketing for Network Associates, where she managed marketing for five business units: McAfee, PGP, Sniffer, Magic Help Desk McAfee.com’s IPO.
Ryan also led global advertising efforts and advertising agency management at Oracle Corporation.