Wendy Chakrin
SVP Revenue, Enterprise and Strategic



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Wendy Chakrin is the SVP Revenue, Enterprise and Strategic of Demandbase. In her role, Chakrin manages a national team responsible for driving enterprise sales across all industry verticals.

Chakrin is a proven sales leader with over two decades of experience in the SaaS industry. Since joining Demandbase in 2013, Chakrin and her team have dedicated their efforts to exceeding growth and retention quotas within some of the leading B2B global brands including SAP, KPMG, GE, and Bank of America.

Throughout her career, Chakrin held senior-level sales roles at leading enterprise software companies, including Salesforce, and Kronos.



  1. Wendy Chakrin, VP of Enterprise and Strategic Sales at Demandbase, has been a key name in B2B sales for more than two decades. She kicked off her career in sales under the tutelage of Bill McDermott, former CEO of SAP and current CEO of ServiceNow. Over the years, her experience taught her that success in enterprise sales hinges on deep industry knowledge, staying on top of current market trends and investing time to deeply understand prospects and customers. Among thousands of sales leaders in the world, Wendy is known for being steadfastly prepared. Wendy takes the time to understand her customer’s top business objectives. With this information, Wendy and team connect those touchpoints throughout the sales cycle, and partner with customers to create Account-Based Marketing strategies to grow their businesses. Wendy shows respect by taking the time to understand a customer’s unique needs, and in return, she earns their trust and their business. Wendy is also a champion of her teams, keeping them steady and motivated, especially during these uncertain times ushered in by COVID-19. While many companies could retreat during economic hardships, Wendy is leading the charge in reframing what sales is all about. She and her team are pursuing deals as actively as ever, but with a sensitive touch. They are holding regular meetings to understand their customers’ latest challenges and how their objectives and goals may have changed, so Demandbase may determine the best ways to provide support. The markets may be fluctuating but Wendy works by her favorite Winston Churchhill quote, “Never give in, never give in, never, never, never, never in nothing, great or small, large or petty – never give in except to convictions of honour and good sense. Never yield to force; never yield to the apparently overwhelming might of the enemy.”

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