Yana Welinder



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Yana Weilander has extensive experience helping some of the world’s largest brands with their connected strategies. She has led the product development of iOS, Android, and web experiences that were enjoyed by millions of users around the world.

At Kraftful, she helps hardware companies develop connected products that are both useful and usable. Backed by Y Combinator, Kraftful provides off-the-shelf software solutions for building connected products. Its flagship product is a UX platform for smart home devices, with white label apps, analytics, and cloud services.



  1. Yana is a phenomenal leader and probably the best product manager that I have ever worked with. She has great vision and clarity for the product. Love her unconventional ways of bringing the team together and keeping us inspired to work towards a better product.

    Staff, submitted on

  2. Focus on impact, product strategy, large scale product for B2C (Wikipedia) B2B (Carbon) and B2B2C (IFTTT), organizational strategy, leadership, design thinking, simplification & usability, empathy, identifying user needs, diverse perspectives

    Mid-level professional, submitted on

  3. Incredibly focused, data-driven, and inclusive product management leader.

    NA, submitted on

  4. Empathy, clarity and motivating others to do the best work they can!

    NA, submitted on

  5. NA

    NA, submitted on

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