Sales Enablement
San Diego, CA


Overall Rank: 21
Category: Sales Enablement
Category Rank: 2


  • Top Software Company of 2023
  • Power 500 Software Company


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Seismic, a data management company based in San Diego, develops software that updates information in real-time so customers and employees can have access to the most relevant data. Seismic’s platform can be fully personalized to connect clients with technology in ways that are most conducive to building their business.

While sales teams learn to shift to a greater online presence in the midst of stay-at-home orders due to a global pandemic, it’s more important than ever for customers to receive tailored solutions to navigate new waters. This week, the San Diego startup was listed as a market leader for the second year in a row by Research in Action. Recognized for its growth strategy, they saw one way their 2019 acquisition of Percolate paid off.

Over 600 organizations go to Seismic for their sales enablement solutions. Big names include IBM, Quest Diagnostics, and American Express. The company now has more than 900 employees in 14 offices.

Key Products

Seismic Enablement Cloud

The Seismic Enablement Cloud™️ is the flagship product of Seismic. It is a comprehensive, unified platform designed to equip customer-facing teams with the tools, skills, content, and insights they need to drive revenue growth and win in the marketplace. The platform provides a centralized hub for managing and accessing sales enablement content, personalized buyer experiences, sales analytics, and more.

Sales Content Management

This tool allows organizations to create, organize, and distribute sales and marketing content effectively. The platform enables personalized content experiences tailored to the needs and preferences of individual buyers, ensuring relevant and impactful engagement.

Content Automation

It is a Sales enablement automation tools streamline and automate various aspects of the sales process, enhancing efficiency and productivity. This includes automated content delivery, guided selling, deal rooms, and interactive content experiences that help sales teams deliver compelling and consistent messages.

Learning & Coaching

This tool supports the training and onboarding of sales teams through its learning management capabilities. The platform enables the creation and delivery of interactive training modules, assessments, and certifications, ensuring that teams have the necessary skills and knowledge to succeed.

Strategy & Planning

The advanced analytics and reporting features allow the users to provide actionable insights into sales performance, content engagement, and buyer behavior. These insights help organizations optimize their sales strategies, identify areas for improvement, and make data-driven decisions to drive revenue growth.

Customer Insights

Seismic has consistently received positive feedback and high ratings from users, reflecting its reputation as a leading enablement platform.

On G2, Seismic has been rated 4.7 out of 5, often receiving accolades such as “Leader” or “High Performer” in various categories related to sales enablement and content management. Users frequently praise Seismic for its robust features, ease of use, comprehensive content management capabilities, and effective sales enablement automation.

Seismic’s sales enablement automation tools have also garnered positive feedback on G2. Users appreciate the platform’s ability to streamline and automate various aspects of the sales process, such as content delivery and guided selling. By providing sales teams with the right tools and resources at the right time, Seismic empowers them to deliver compelling and consistent messages, resulting in improved efficiency and productivity.

Similarly, on Capterra, Seismic has garnered a 4.7 rating out of 5, with users highlighting its easy-to-use interface which increases the ability to improve sales productivity, enhance content personalization, and provide valuable insights through analytics and reporting features.

The analytics and reporting features of Seismic have also been well-received by users. These capabilities provide valuable insights into sales performance, content engagement, and buyer behavior. Users find the analytics tools helpful in optimizing sales strategies, identifying areas for improvement, and making data-driven decisions to drive revenue growth.


  • Founded: 2010 

  • Number of employees: 1500

  • Number of customers: 2200+

  • Number of users: 1 Million+

  • No. of countries using Seismic: 17+

  • Platform integration: 150+ Apps

Rating and Commentary

Seismic has emerged as a transformative force in the industry since its establishment, driven by the visionary leadership of its founder, Doug Winter. The founder’s visionary approach has laid a solid foundation for Seismic’s growth, positioning the company as the go-to partner for organizations seeking outstanding enablement solutions. The company’s commitment to excellence is evident not only in its innovative products and solutions but also in its strong Return on Equity (ROE).

With strong financial backing from T. Rowe Price and Jackson Square Ventures, Seismic aspires to strengthen its position in the software and technology sector. These strategic partnerships empower Seismic to provide cutting-edge solutions to sales teams and marketers by providing tools and platforms that optimize content management, sales effectiveness, and customer engagement. The investments not only demonstrate confidence in Seismic’s vision and technology but also drive exciting developments in the ever-evolving software landscape.

As Seismic continues to expand its product offerings, its unwavering dedication to customer success and revenue growth remains a cornerstone.. By redefining customer engagement and enabling teams to thrive, Seismic has transformed the industry landscape, driven by its founder’s remarkable vision and commitment to delivering exceptional results.

Seismic's Video

Key Executives

Doug Winter, Chief Executive Officer

Doug is a veteran entrepreneur. He was also a co-founder of Objectiva Software Solutions. He served as COO and general manager at EMC Document Sciences until founding Seismic in 2010. At the helm of Seismic, Doug has been recognized as a top CEO by several media groups and industry associations, including the San Diego Union-Tribune, San Diego Business Journal, Comparably and more.

Hayden Stafford, Chief Revenue Officer

Hayden is responsible for overseeing the Sales and Customer Success teams. With over 25 years of experience in leading go-to-market (GTM) functions, Hayden has held key positions at renowned global technology brands such as Pegasystems, Microsoft, Salesforce, and IBM.

Krish Mantripragada, Chief Product Officer

Krish spearheads the advancement of product innovation, development, and operations at Seismic. With a remarkable track record spanning more than two decades, Krish has consistently propelled accelerated adoption and growth by prioritizing a customer-centric approach. His executive positions at renowned software companies, including Medallia, First Data, and SAP, have further fortified his expertise in driving success and delivering exceptional solutions.

Linda Ho, Chief People Officer

Linda is at the helm of Seismic’s People Operations team, where she provides leadership and direction for various talent programs. Her responsibilities encompass crucial aspects such as culture enhancement, organization and leadership development, talent acquisition, total rewards, facilities management, and internal communications. Linda’s expertise ensures the effective management and growth of Seismic’s human resources, fostering a thriving and dynamic work environment.

Evan Goldstein, Chief Financial Officer

He plays a pivotal role in Seismic as he leads the Finance, Legal, and Information Security teams. With a wealth of experience spanning over 20 years, Evan has held key positions in finance and investor relations at publicly traded companies. Notably, he contributed extensively to Salesforce for 11 years, serving in various finance and investor relations roles. His most recent role at Salesforce was as the Senior Vice President of Investor Relations. Evan’s expertise and strategic oversight ensure the financial well-being, legal compliance, and information security of Seismic.

Organizational Insights

Seismic has a 4.3 rating on Glassdoor, with 80% of employees recommending the company to others and 93% approving of the CEO. It was also awarded with Best Places to Work in BuiltIn, 2023 list. Employees appreciate the company’s culture of innovation, which values new ideas and empowers individuals to think creatively and solve problems.

They actively encourages employees to take ownership of their work, providing autonomy and opportunities to make a meaningful impact. The company’s commitment to employee growth and development is evident through its investment in training programs, mentorship initiatives, and resources that enable personal and professional advancement.

The company is deeply committed to promoting global diversity, equity, and inclusion within its organization. One notable statistic that highlights this dedication is the fact that 6% of technology-related positions in the company are held by women.

Seismic also prioritizes work-life balance and employee well-being. The company offers flexible work arrangements, recognizing the importance of maintaining a harmonious integration of work and personal life. Employees consistently express their appreciation for the supportive and inclusive environment fostered by Seismic, where they feel valued, respected, and motivated to achieve their goals.

Board Members

Pete Solvik

Pete a founding partner at Jackson Square Ventures, has been a valuable member of Seismic’s board since 2013 when he spearheaded the company’s initial institutional financing. Notably, Pete holds the distinction of being Cisco Systems’ first Chief Information Officer (CIO) during a remarkable growth phase that witnessed a 100-fold increase in revenue over eight years, resulting in an impressive $20 billion in annual sales. Prior to his role at Cisco, Pete spent 11 years as an IT executive at Apple. Additionally, he serves on the board of DocuSign (NASDAQ: DOCU), further highlighting his contributions and influence in the technology industry.

Peter Arrowsmith

With over 20 years of experience at JMI, Peter  has played a pivotal role in the growth and success of prominent software companies. Presently, he holds director positions at CampusLogic, Canto, Seismic, Vena Solutions, and Yello, while also serving as a board observer at OpenSesame. Before joining JMI in 1996, Peter served as an associate at AEA Investors and gained valuable experience as a business analyst at McKinsey & Company. His extensive background and contributions have positioned him as a trusted leader in the software industry.

John Thompson

A Venture Partner at Lightspeed, holds significant positions in the technology industry. He serves as the lead independent director of Microsoft and holds the Chair of the Board position at Illumina. With over 50 years of enterprise leadership and entrepreneurial experience, including notable roles at IBM, Symantec, and Virtual Instruments, John brings invaluable expertise to the table. In addition to his involvement with Seismic, he currently serves as an advisor or board member for various companies, including Rubrik, Inxeption, and several other portfolio companies of Lightspeed.

Ryan Lanpher

He specializes in identifying and evaluating investment prospects within the Technology sector. Throughout his career, he has been involved in numerous significant transactions, including G2, Genesys, Informatica, Lytx, Metalogix, Relativity, Seismic, and Synamedia. Presently, Ryan holds the position of Non-Executive Director at Genesys, Informatica, Lytx, Seismic, and Synamedia. His extensive experience and strategic insights contribute to his ability to navigate the dynamic landscape of technology investments successfully.

Andrew Young

Young expertise lies in identifying and capitalizing on investment opportunities within the Technology and Services sectors. Commencing his career at Permira’s London office in 2011, Andrew later relocated to Menlo Park in 2018. He has been involved in several notable transactions, including Clearwater Analytics, Seismic, Zwift, Klarna, Magento, Ancestry, and All3Media. Presently, Andrew holds board positions at Seismic, Clearwater Analytics, and Zwift, leveraging his extensive experience to drive strategic growth and success in these organizations.


Permira is a global private equity firm that specializes in investing in growth-oriented companies across various industries. The firm focuses on partnering with businesses to support their expansion, innovation, and long-term success. Permira’s investments typically span multiple sectors, including technology, consumer, healthcare, financial services, and industrials. In relation to Seismic, Permira has a significant association with the company. In 2018, Permira made a strategic investment in Seismic, providing the company with additional resources and expertise to further accelerate its growth and global expansion. The investment from Permira served as a validation of Seismic’s market position and potential.

Light speedVenture Partners a renowned venture capital firm, has invested in Seismic, solidifying its association with the company. Through this partnership, Lightspeed Venture Partners provides financial backing and strategic guidance to Seismic, recognizing its market leadership and growth potential in the sales enablement and content management industry. The involvement of Lightspeed Venture Partners enhances Seismic’s expansion efforts, product development, and competitive advantage by leveraging the firm’s network, industry knowledge, and resources.

Rowe Price a globally recognized investment management firm, has a significant association with Seismic as an investor. Through its investment funds, T. Rowe Price has acquired a stake in Seismic, reflecting its confidence in the company’s potential for growth and success. This partnership provides Seismic with financial support and access to T. Rowe Price’s expertise, further bolstering its position as a leading player in the sales enablement and content management industry.

Key Milestones

  • Seismic earns #1 spot on G2’s 2023 Best Software Awards for Best Products for Enterprise

  • In May 2023 Paige O’Neill was named the Chief Marketing Officer

  • Received ‘Great Place To Work’ award in Dec., 2022

  • Seismic has been awarded with Best Workplaces Award Inc., 2022

  • In April 2022, Seismic introduced the Seismic Enablement Cloud™ 

  • Seismic has been named to Forbes America’s Best Startup Employers 2021 list

News and Press Releases

  • Jun 13, 2023: Seismic Spring 2023 Release adds new personalization and generative AI capabilities to power better customer experiences (Read)

  • Feb 28, 2023: Seismic Winter 2023 Release adds new capabilities to simplify and optimize go-to-market programs (Read)

  • Feb 15, 2023: The Seismic 2023 Value of Enablement Report shows companies increasing enablement tech investment in response to economic turbulence (Read)

  • Nov 3, 2022: Seismic partners with leading investment banks to increase productivity through automation and personalization at scale (Read)

  • Oct 12, 2021: Seismic Fall 2021 Release launches new Digital Sales Rooms to accelerate deal cycles and streamline buyer engagement (Read)

  • June 30, 2021: Seismic Surpasses $200 Million in Annual Revenue Run Rate (Read)



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Corporate Responsibility

Seismic places great importance on corporate responsibility and is dedicated to making a positive impact across various domains. Environmental sustainability is a central pillar of Seismic’s commitment, as the company actively works to minimize its ecological footprint through energy conservation, waste reduction, and the adoption of sustainable practices.

Furthermore, Seismic is deeply committed to fostering a diverse, equitable, and inclusive workplace culture. By valuing and respecting the diverse perspectives and backgrounds of its employees, the company seeks to create an environment that is supportive and inclusive for all. In addition, Seismic actively participates in philanthropic endeavors and community engagement, supporting charitable causes and encouraging employees to contribute through volunteerism.

The company also as an the ENABLEship program which aims to bring greater diversity and inclusion to the field of enablement by sourcing, training, and placing underrepresented candidates in entry-level enablement roles. The goal is to democratize opportunities through learning and mentorship. The program is a collaboration between SV Academy for recruitment, training, and coaching, the Sales Enablement Society for industry engagement and content validation, and Seismic as the program champion. Over the next three years, the program aims to place 1,100 candidates and generate $22 million in wage expansion.

Seismic upholds high ethical standards in its business operations, ensuring compliance with legal requirements while promoting integrity, transparency, and fairness in all its relationships. Lastly, the company prioritizes the well-being and professional development of its employees by fostering a supportive work environment, offering competitive benefits, and providing opportunities for career growth and a healthy work-life balance.