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A SaaS Platform Builder Readies For IPO

In an ever changing sector such as software, companies play both sides of the coin to increase the probabilities of success. Freshworks, a customer engagement solutions provider, achieved unicorn status in 2018 and has its eye on an IPO in the near future. But it’s not relying on its current operations and customer acquisition program to get it over the IPO finish line. It has been continuing to scale operations organically while quickly making acquisitions...