Adobe Buying To Bring Collaborative Video To Creative Cloud

Last month, Adobe declared its plans to acquire cloud-based video collaboration platform The deal cost Adobe $1.275 billion, and its stock price was largely unaffected by the news., which boasts a million users across media and entertainment companies, agencies, and global brands, streamlines video production by centralizing media assets and enabling editors and other project stakeholders to collaborate using cloud-first workflows. The acquisition puts Adobe in a strong position to enhance the video production components of its Creative Cloud suite, incorporating’s review and approval functionality to enable greater cooperative video editing capabilities.

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The Creative Cloud provides Adobe with the lion’s share of its annual revenue, accounting for 60% in the most recent quarter alone. The software giant previously reinforced the Creative Cloud with acquisitions like the stock-content marketplace Fotolia and social media site Behance. Frame already counts Activision, Google, LinkedIn, Netflix, Turner, and Vice Media as customers, and fusing with Adobe will provide a significant growth opportunity for the two companies. Upon the deal’s closing, Co-founders John Traver and Chief Executive Officer Emory Wells will join Adobe, overseeing their team and reporting to Scott Belsky, Chief Product Officer and Executive Vice President of Creative Cloud.