At Integral Ad Science, a global technology and data company that builds verification, optimization, and analytics solutions to empower the advertising industry, Scott Knoll, David Hahn and Michael Iantosca were a dream team.
Joining as CEO in 2011, Knoll oversaw the company as it grew to over 600 employees across 14 countries. Eventually, Integral became one of the largest and most valuable technology companies in New York.
Part of the founding team at Integral, Hahn served as Chief Product and Strategy Officer. In this role, he managed all aspects of product management, corporate strategy, capital raising, corporate and business development as well as mergers and acquisitions. He played a critical role in growing the business from a five-person, pre-product, pre-revenue concept to a global company with an annual revenue stream of nearly $200 million.
Meanwhile, Iantosca joined Integral in early 2012, to lead the charge in driving growth across the US and UK markets. He played a vital role in developing the business across key international markets while planning and executing Integral's go-to-market strategy and business objectives.
Now GTCR, a leading private equity firm has announced it's entered into a partnership with the three executives to form Dreamscape. Knoll, Hahn and Iantosca will utilize their experience at the new company that will buy companies and assets to build a marketing technology business. "[I'm] looking forward to doing great things with this great team of people," Hahn quipped on LinkedIn.
Headquartered in Salt Lake City, Dreamscape will receive an investment from GTCR's $5.25 billion Fund XII, with substantial capital from the three executives.
"We are excited to partner with Scott, David and Michael to build a leading marketing technology company as part of The Leaders Strategy™," said GTCR Managing Director, Craig Bondy. "The team has an exceptional track record in the sector, including the experience of working together to build Integral Ad Science from a small player in a nascent industry into a leading ad measurement, viewability and fraud platform. Their collective industry, product and go-to-market expertise make them ideal partners as GTCR commits to building another platform in the attractive and dynamic marketing technology industry."
Knoll, Hahn and Iantosca are industry veterans with more than 20 years of experience spanning the technology, marketing, and advertising industries. The three executives are credited with Integral's global success as well as its numerous distinctions, including being named Business Insider's Second Most Interesting Ad-tech/Mar-tech company in 2018 - outranked only by Amazon. Vista Equity Partners acquired integral in 2018. Knoll stepped down from the position of CEO into an advisory role following the acquisition.