Alphabet's Google TV is set to receive feature updates as the company aims to tap into the expanding global smart streaming devices market, which is projected to witness a CAGR of 14.7% from 2023 to 2030. One of the upcoming enhancements includes a new audio switcher in Google TV's Quick Settings, allowing users to seamlessly switch between Bluetooth headphones and TV speakers. This user-friendly addition is expected to strengthen the company's position among smart TV users and contribute to the growth of its Google Services segment, which has been a significant driver for the company. Google TV has further expanded its content portfolio, introducing apps and services like ABC, Amazon Prime Video, Apple TV+, AMC, and Kocowa. The move aligns with its strategy to compete with industry players such as Apple, Amazon, and Roku in the competitive streaming devices market.
Alphabet's efforts to bolster its Google TV offerings coincide with the broader trend of tech companies, including Apple and Amazon, introducing innovative features and partnerships to enhance their respective streaming device portfolios. As the company continues to focus on Google TV updates and expands its services globally, the company anticipates strengthening its position in the smart streaming devices landscape.