The amount of money contributed annually by alumni to their alma maters is astounding. For example in 2017, the amount was estimated at $50 billion and that number increases each year. It’s no wonder colleges and universities take alumni relations very seriously. Some of the top fund-raising institutions include Harvard, Stanford and Cornell who each bring in around $1.0 billion each year. Princeton, of course, is well known for their annual reunions, which are major festivals featuring popular bands, parades and fireworks. Over time, however, schools have begun adopting more technical strategies for capturing alumni dollars...
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