Apple is reportedly in talks with Google to integrate Google's Gemini AI engine into its upcoming iPhones, according to a Bloomberg report. While neither company has confirmed the deal, analysts speculate that it could benefit both parties, with Apple potentially receiving payment from Google for the privilege and Google gaining a reputational win in the AI space. However, talks with Google don't guarantee a deal, as Apple has also explored options with Microsoft's OpenAI. This move reflects the competition between tech giants like Google and Microsoft in the generative AI market, with partnerships seen as key to gaining market dominance.
The potential integration of Google's Gemini AI engine into Apple's iOS 18 could enhance Siri, augment the App Store for AI developers, and enable edge processing on Apple devices for faster and more secure experiences. However, Google's Gemini AI has faced challenges, including a suspension of its AI chatbot feature due to inaccuracies in image generation. Despite this, analysts believe that Apple's interest in AI upgrades stems from a desire to boost iPhone sales and establish the iPhone 16 as a game-changing release in terms of AI functionality.
