Arrowroot Capital stands out as a leader in strategic software investing within a highly competitive and constantly evolving market. Based in Los Angeles, California, Arrowroot is a growth equity firm that focuses on growing B2B software businesses. By partnering with management and utilizing its depth of knowledge in the software space, Arrowroot has created tangible value for its portfolio companies. Arrowroot focuses on software companies that have recurring revenue business models, proven product-market fit, high renewal rates, and experienced management teams, among other factors, allowing them to select the best-of-the-best investment opportunities. Leading this strategy is Matthew Safaii, a top-performing investor who recently made GrowthCap’s Top 25 Software Investors of 2020 list.
Matthew Safaii founded Arrowroot Capital in 2014 and is also currently a Managing Partner. The firm focuses exclusively on minority, majority, and buyout investments in growth-stage B2B software and internet businesses. In just six years, Arrowroot has successfully raised four funds, evidence of the firm’s ability to identify and capitalize on great investment opportunities. Matthew currently sits on the boards of MedNet Solutions, Cygilant, Zift Solutions, Hookit, Leadspace, BryterCX, and SnapLogic. He began his investing career at Platinum Equity and subsequently TA Associates in the Boston and London offices. He also served as a managing director and head of acquisitions at Actua. Matthew graduated with a Bachelor of Science degree in finance and marketing from Boston College. He also holds a Master of Business Administration degree from the University of Pennsylvania.
“Arrowroot is maniacal about aligning ourselves with the management teams with which we partner. This purposeful strategy has proven to be quite successful and this accolade is testament to the success. Arrowroot’s experience and talents compliments our portfolio companies as we navigate the enterprise mega trend of digital transformation and data utility.” - Matthew Safaii
Engaging in a wide range of transaction types, Safaii and Arrowroot have proven to be valuable assets to the leading software companies they support. With an approach focused marketing acceleration, customer success team creation and expansion, product development acceleration, geographic expansion, and add-on acquisitions, Arrowroot is able to meet the unique needs of each of its portfolio companies and ensure continued success within the market. Safaii’s leadership of the firm and its Strategic Resources Group has been critical to the success of Arrowroot’s strategy and has solidified its status within a high-growth industry.
