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As SaaS Companies Strive To Reach New Customers, Media And Marketing Companies Become Their Latest Target

SaaS companies have typically relied on Google and Facebook to reach their current audiences as well as new customers, relying on the tech giants’ algorithms, which have sometimes proven to be unpredictable. Most top-performing SaaS companies have extended growth by boosting their product portfolio, bookings growth, market share, TAM, or talent and technology stack...