Auth0 Announces New Additions To Executive Team As Atlassian Authenticates Millions Of Users Using The Identity Platform

Launched in 2013, Auth0 - pronounced "auth-zero" - aims to make it easier for developers to provide enterprise-grade identity management for business' websites, mobile apps and Internet of Things (IoT) offerings. The company provides login and authentication systems for IoT devices in formats like single sign-on, multi-factor authentication and passwordless logins.

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Today, Auth0 has more than 7,000 enterprise customers as well as more than 2.5 billion logins per month. In 2019 it pushed into unicorn territory after a $103 million funding round in 2019 took the company to a $1 billion valuation.

It turns out that 2020 is also set to be an exciting year for the company with the appointment of prominent executives to its team.

This month, Auth0 announced that industry veteran Jennifer Ceran joined its Board of Directors. As CFO of Smartsheet, a modern SaaS work execution platform, Ceran leads its finance, procurement, IT, and operational efforts, and played an instrumental role in the company's successful IPO in April 2019.

"The opportunity to serve on Auth0's Board represents a highlight in my career and one that I am very excited to dive into. Auth0's success and future potential are undeniable," said Ceran. "I greatly respect Eugenio, the senior leadership team, and the rest of the board members, and look forward to working collaboratively to guide Auth0 on its next stage of growth."

Former GVP of Customer Success at New Relic, Holly Files joins Auth0 as Senior Vice President of Customer Success. Meanwhile, Cassio Sampaio has left his position at Apple to come on board as Vice President of Product, and Ken Oestreich joins as Vice President of Product Marketing leaving his previous role as VP of Product Marketing at WSO2.

In April, the company announced the appointment of Jason Teo as its first partner chief in the Asia Pacific region. Teo joins Auth0 from Amazon Web Services where he was the company's first head of channels and alliances for ASEAN. Here, he will be responsible for building and growing the partner ecosystem in the region and diversifying its sales through a channel-led strategy.

This news comes as Atlassian, the Australian software giant, authenticates millions of users with Auth0. The leading provider of team collaboration and productivity software has been using Auth0 to simplify its identity and authentication process for customers. Atlassian builds collaboration and productivity software for the likes of Walmart Labs, Merrill Lynch, Bank of America, and Verizon.

"The security of our customers is very important to us, and we want to ensure our administrators' information is held securely. Auth0 has been integral in offering our administrators and users that level of confidence," said William Bath, Head of Engineering for Identity at Atlassian.