Chargify, the U.S. tech company led by SaaS expert Paul Lynch and owned by Irish entrepreneur Ed Byrne’s Scaleworks, has announced the release of a business intelligence platform.
Chargify was founded in 2009 by Lance Walley, Siamak Taghaddos, and Michael Klett under Kansas-based virtual phone service company Grasshopper. It spun out into its own company in 2012 after the founders received an investment from Mark Cuban, owner of the Dallas Mavericks and one of the investors on the TV show “Shark Tank."
Now, Chargify Business Intelligence enables teams to gain real-time, custom insights into any area of their product, application, or business. Powered by the same data engine backing Events-Based Billing, Chargify Business Intelligence brings a new way to use tailored insights to advance one’s business. Though, what makes Business Intelligence especially useful is that it starts users with out-of-the-box reports and dashboards, but then provides the ability to clone and customize these out-of-the-box metrics, as well as build custom metrics from any available data.
The first users of Business Intelligence report that the platform helped to optimize nearly one month of productivity by saving up to four hours per week, or 25 days a year, by using the new product.
Users can build custom metrics to run granular analysis on their data, whether they want to track MRR movements, product adoption, or customer churn trends. Then users can add relevant metrics to a dashboard with its easy-to-use drag-and-drop tool, and securely share these insights with anyone. Chargify’s latest offering looks to empower B2B SaaS companies with an accurate and extensive view of their business.
“We’re really excited to be the first subscription management platform to bring the business intelligence functionality into the billing space,” said Lynch, CEO of Chargify. “When you look at every other billing platform, like Zuora or Chargebee, their analytics are all very prescriptive and they’re telling customers what metrics they think they should look at. With Chargify Business Intelligence, we’re handing over the keys and giving our customers the control to analyze the specific data they know will be most beneficial to grow their unique business.”