The Coca-Cola Company has embarked on a five-year collaboration with Microsoft to harness generative AI technology across its fundamental operations. With a commitment of $1.1 billion towards Microsoft Cloud and its gen AI capabilities, including Microsoft 365 and Azure services, Coca-Cola aims to enhance efficiency and scalability within its systems. This partnership extends beyond financial investment, as Coca-Cola plans to integrate gen AI digital assistants powered by Azure OpenAI Service into various aspects of its business, from customer experiences to supply chain optimization.
Neeraj Tolmare, Senior Vice President and Global Chief Information Officer at The Coca-Cola Company, emphasized the significance of this expanded alliance, the partnership, which initially began as a $250 million agreement in 2020, underscores Coca-Cola's commitment to ongoing digital transformation. As stated by John Murphy, President and Chief Financial Officer of The Coca-Cola Company, “This new agreement builds on the success of Coca-Cola’s partnership strategy with Microsoft, showing our commitment to ongoing digital transformation.” Microsoft's Executive Vice President and Chief Commercial Officer, Judson Althoff, expressed pride in the progress made in accelerating AI transformation across Coca-Cola and its network, highlighting the importance of solutions like Azure OpenAI Service and Copilot in driving innovation across all business areas.
