Data Cataloging Software Company Alation Raises $23 Million in Icon-Led Round

Redwood City, Calif.-based Alation, a provider of an enterprise collaborative data platform, has announced $23 million in new capital from a Series B round led by Icon Ventures. Harmony Partners, along with existing investors Costanoa Ventures and Data Collective also joined the round, bringing the startup’s total funding to $32 million.

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Alation, also backed by Andreessen Horowitz, Bloomberg Beta and General Catalyst Partners, will use the capital to increase sales and marketing, further research and development and grow its team from a current workforce count of 85.

The data cataloging software company indexes enterprise databases like Teradata, business intelligence (BI) tools like Tableau, and file systems like Cloudera to simplify the data search process, enabling users to more easily find, understand and trust their data.

“Much like Google crawls the public internet, the Alation data catalog automatically crawls, parses, and indexes all of an organization’s data and the logs of how data is used,” co-founder and CEO Satyen Sangani told VentureBeat.

The four-year-old company, which leverages artificial intelligence and human insight in order to understand patterns in data usage, says it has over 70 customers including eBay, Pfizer, Pinterest, Square and Tesla. Customers purchase yearly subscriptions to access the software, in contracts that can go up to millions of dollars, according to Sangani.

As part of the round, Michael Mullany, general partner at Palo Alto, Calif.-based Icon Ventures, will join Alation’s board of directors.