Dell Technologies Sharpens Focus On As-A-Service Offerings

Dell Technologies has revealed a portfolio of “as-a-service” offerings called Dell Technologies Apex. Apex’s solutions span servers, storage, data protection, hyper converged infrastructure, and more. With its greatly expanded array of services, Dell is giving its customers the ability to move to an operational expense-based model for using its storage, servers, and other IT infrastructure.

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Apex Cloud Services offers hybrid cloud deployments and is up to 86% faster than do-it-yourself hybrid cloud options. With Apex Hybrid Cloud and Apex Private Cloud, Dell offers integrated compute, storage, networking, and virtualization resources for traditional and cloud-native applications.

Apex Custom Solutions offers flexible consumption options. Apex Flex On Demand enables organizations to apply a pay-per-use experience, metered in a variety of ways, across all infrastructure. Apex Data Center Utility adds an additional level of flexibility through custom metering and managed services applied across their data center.

The APEX Console is a web-based portal where customers have full access to Dell Technologies’ catalog of offerings and can configure, subscribe, manage, and adjust their Dell Technologies APEX services. It offers easy-to-understand billing that shows IT usage each month.

Dell's announcements are one of many in a wave of as-a-service solutions from hardware companies. In April, Cisco announced Network-as-a-Service offerings at Cisco Live. Meanwhile, HPE has also been on a two plus-year journey to deliver a broad as-a-service play with HPE GreenLake.

Dell’s focus on “as-a-service” offerings is something the company is trying to make happen swiftly. Case in point is the recently announced sale of Boomi for $4 billion to Francisco Partners and TPG Capital. Boomi provides cloud integration solutions with a SaaS-based platform for providers to stay connected with their consumers.

About the sale, Vice Chairman and Chief Operating Officer of Dell said in a statement that “we’re focused on fueling growth by continuing to modernize our core infrastructure and PC businesses and expanding in high-priority areas including hybrid and private cloud, edge, telecom and Apex.”