In an age of disinformation, deep fakes, and fake news, public trust in ad-based platforms is low. DoubleVerify, the New York City-based software platform offers a solution to this problem, with its digital media measurement, data, and analytic offerings.
Since its inception in 2008, DoubleVerify has provided online media verification and campaign effectiveness solutions for brand marketers, agencies, advertising networks, and digital publishers to help them ensure campaign transparency and performance. By providing advertisers with consistent and unbiased data and analytics, DoubleVerify offers its clients the opportunity to optimize the quality and return on digital ad investments.
In addition to this, DoubleVerify’s platform can detect fraud, ensure that ads are in formats optimized for different devices, and enforce brand safety.
As the pandemic has forced more people online, the company reports content consumption has more than doubled to almost seven hours a day. This means more eyes on content than ever before.
Now, the leading platform has announced that it has received a $350 million investment from an investor group led by Tiger Global Management. Fidelity Management & Research Company also participated in the round, together with funds and accounts managed by BlackRock, and funds advised by Neuberger Berman Investment Advisers, among others. Providence Equity Partners, which invested in DoubleVerify in 2017, remains the majority investor.
“The support of these high-caliber investors speaks to DoubleVerify’s momentum, including new customer growth, product innovation and global expansion,” Mark Zagorski, CEO of DoubleVerify, said in a statement.
The company will use the investment to purchase shares from existing shareholders and invest newer areas of business such as connected TV analytics (CTV).