Generative AI Is Sweeping Tech, From Microsoft and Alphabet to the Startup Scene

In a relatively short period of time, generative AI has rocketed in popularity, with individuals and organizations using the technology to create text, images, music, and more, spreading captivating and uncanny content across the internet. Two big tech giants are integrating AI into their search engines: Microsoft is adding ChatGPT into its Bing search engine, while Alphabet plans to incorporate LaMDA-enabled AI features into the Google search engine. Another major player in AI,, recently introduced C3 Generative AI for Enterprise Search, the first product from its new C3 Generative AI Product Suite.

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Generative AI is sweeping the startup scene, including the London-based Qatalog; its product creates bespoke software tools specialized for a customer’s specific industry based on a simple prompt. It pulls data from a number of resources, including existing company documentation and systems, to create unique solutions catered to the customer’s needs. The company also saves money because it takes fewer employees to create these software solutions that once required dozens of specialists to develop.

AI is also affecting cybersecurity in new ways. For instance, Darktrace, a British-American cybersecurity firm, says ChatGPT can be used by malicious actors to create more enticing language in phishing emails or to operate social engineering scams and other new attacks that are harder to catch.