Inbound marketing and sales company Hubspot has announced its acquisition of Kemvi, a Cambridge, Mass.-based startup which leverages artificial intelligence (AI) to automatically extract information from websites, press releases, blog posts and SEC filings.
Three-year-old Kemvi, founded in San Francisco, has raised about $1 million in venture capital from Kepha Partners, Seabed VC and Neotribe Ventures. Its product seeks to help sales reps gain key insights into prospects.
Hubspot, founded in Cambridge, Massachusetts in 2006, is a leader in the sales and marketing space, offering its clients a suite of tools including CRM software, social media publishing and monitoring, email marketing, blogging, SEO, marketing automation and analytics.
The business software leader will integrate Kemvi’s core product offering to build out its robust product suite for sales teams. The Silicon Valley startup’s DeepGraph engine targets B2B companies with learning algorithms that extract information and insights digital text, and then merge it with data and knowledge from its customers’ own internal sales and marketing teams in order to model buyers’ behavior.
“Today’s consumers expect a personalized experience throughout the buying process, meaning that the modern salesperson needs to spend valuable time conducting research and tailoring each interaction with that buyer,” said HubSpot cofounder and CEO Brian Halligan. “AI optimizes that process, saving time for the salesperson and delivering a world-class experience for the consumer. Kemvi’s DeepGraph technology gives salespeople that added boost to better connect with their prospects and close the deal without getting bogged down in time-consuming tasks.”
Financial terms of the deal were not disclosed.