IBM and Salesforce Join Forces to Revolutionize AI for CRM

In a groundbreaking partnership, IBM and Salesforce have united to propel the adoption of Artificial Intelligence (AI) in Customer Relationship Management (CRM) across the globe. This collaboration aims to revolutionize consumer, partner, and employee experiences while safeguarding crucial data.

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Clients now have access to a powerful combination of IBM Consulting's generative AI expertise and Salesforce's cutting-edge technologies. IBM Consulting leverages its extensive industry experience and innovative delivery models, including the renowned IBM Garage, to streamline and enhance Salesforce's AI offerings, such as Einstein, Sales Cloud, Service Cloud, Marketing Cloud, and Slack.

By integrating Salesforce's generative AI tools with IBM's Watsonx, an enterprise-ready AI and data platform built on open standards, clients can unlock the potential of their backend data, creating dynamic user and employee experiences. The result is a transformative shift in how businesses operate and engage with their customers.

IBM Consulting Managed Services for Salesforce further accelerates the implementation process with AI-driven experience and implementation accelerators. This strategy empowers clients to deploy, scale, and optimize Salesforce efficiently. The IBM Data Classifier, a state-of-the-art AI program trained on industry-specific data models, simplifies the data mapping process, ensuring seamless integration.

Matt Candy, Global Managing Partner of Generative AI at IBM Consulting, highlights the exponential surge in the need to enhance employee productivity and elevate customer experiences. Through this partnership with Salesforce, IBM is poised to empower enterprise clients to scale and expedite generative AI adoption, aligning seamlessly with their business objectives.

IBM Consulting's open ecosystem approach, collaborating with a diverse AI partner ecosystem, allows clients to select the right models and architecture to realize their goals effectively. This approach ensures a customized, tailored solution that meets the unique requirements of each client.

IBM itself has undergone a transformative journey, leveraging Salesforce, Slack, and IBM Watsonx generative AI to craft a comprehensive 360-degree customer experience. This integration empowers IBM's sales and client care teams to navigate the entire client journey on a unified platform, enabling swift, data-driven engagement with customers on their terms.

Steve Corfield, EVP and General Manager of Global Alliances and Channels at Salesforce, emphasizes the transformative impact of generative AI on businesses. Salesforce partners like IBM Consulting play a pivotal role in helping businesses leverage the full potential of Salesforce's AI, data, and CRM technologies to forge deeper, more effective connections with their customers.

In a landmark move earlier this year, IBM Consulting launched its Center of Excellence for Generative AI, boasting over 1,000 generative AI experts poised to propel clients' business transformations with enterprise-grade AI solutions. This collaborative and open ecosystem approach exemplifies IBM Consulting's commitment to innovation and customer-centric solutions.

With a shared vision of empowering businesses through cutting-edge technology, this collaboration promises to reshape how companies interact with their customers, ensuring personalized, engaging experiences that drive sustainable growth and success.