Invoca wants to revolutionize marketing by introducing their cutting-edge artificial intelligence tech to Alexander Graham Bell’s 140-year-old mainstay – the telephone. With so much emphasis being placed on cultivating insights from digital data, many are overlooking the benefits of applying analytics to phone interactions with potential customers. With the help of Upfront Ventures and H.I.G. Growth Partners, the Santa Barbara-based business recently raised $56 million in new capital to meet that goal...
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