Companies of every size know they need to amass data on their customers but what they should do after that, remains a question. Do they go it alone, hiring a team of data scientists to pour over the information or do they outsource it to a third party? If it's the latter, Iron Mountain is hoping companies will do it with the Boston-based data storage company.
Earlier this month, Iron Mountain announced the launch of InSight, a new SaaS content services platform designed in conjunction with Google Cloud to help companies extract the full value of their physical and digital information. Relying on machine learning capabilities and artificial intelligence, the platform adds structure, content, and metadata to customers’ data, the company said when announcing the new SaaS offering. "We work with 95 percent of the FORTUNE 1000, so we understand how insights from information can accelerate growth opportunities for our customers," said Fidelma Russo, chief technology officer, Iron Mountain said in a press release. “With Iron Mountain InSight, we can help organizations move their digital transformation forward confidently. Our ability to meet our customer's compliance needs while enabling insights and market leading information governance will help them make better, quicker decisions and gain greater value from their data and ultimately drive tremendous business value."
Organizations Lack Resources To DIY
According to Iron Mountain, at this point most organizations across most industries understand the potential that resides in their data but struggle to get all the value out of it because they lack the resources and capabilities in-house to analyze it in a way that is cost effective. Iron Mountain pointed to a survey of IT leaders and decision makers at Coleman Parkes, the B2B marketing and business research agency and Iron Mountain, that found more than half indicated they plan to invest in big data analytic projects during the course of the next two years including AI and machine learning. Of the survey respondents, an overwhelming 77 percent said they lack the internal skills and the ability to search and access digital content. Those are the biggest pain point to harnessing data to transform their businesses, noted Iron Mountain.
CyArk Is On Board With InSight
With the new platform, customers will be able to quickly analyze and classify information, access and analyze data across different content types whether its documents, maps, spreadsheets or videos, and physical and digital sources. Iron Mountain said AI technology and machine learning is used to uncover trends, insights, and indicators in the data. Because Iron Mountain is offering it as a subscription-based, cloud-native platform, it is quick to implement for companies using it. "We recognize that data-driven insights have the potential to change the way we see and interact with the world," said John Ristevski, CEO and chairman of CyArk, a nonprofit organization that digitally records, archives, and shares the world's cultural heritage in the Iron Mountain press release. "CyArk's mission to digitally capture and preserve world monuments and historical sites thrives on the ability to bring data to life in powerful and meaningful ways that teach us about our shared human heritage. The ability to add AI and machine learning to our existing technology investments and digital transformation efforts could be key to bringing those insights to life."