Madhive, a prominent technology company specializing in modern TV advertising solutions, has appointed Evan Simeone as its new Chief Product Officer (CPO). With over 20 years of experience in the ad tech industry, Simeone brings a wealth of expertise to Madhive, having previously held senior leadership positions at Raptive and Pubmatic, where he played pivotal roles in driving product development and scaling private marketplaces. His appointment comes as Madhive continues to solidify its position as a leader in programmatic local Connected TV (CTV) advertising, with a focus on innovation and industry transformation.
In his new role, Simeone will lead the next phase of Madhive's product development, leveraging his background in artificial intelligence and machine learning to further enhance the company's full-stack TV enterprise software. Spencer Potts, CEO of Madhive, expressed confidence in Simeone's ability to empower the company's growth, emphasizing his track record of driving impact and collaboration between clients and engineering teams. With streaming TV poised as the future of advertising, Simeone's vision aligns with Madhive's goal of providing advertisers with seamless, customizable, and accountable campaign solutions, ultimately driving continued growth and success for clients across the industry.
