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Microsoft Leverages New Ways To Take On CRM Rival, Salesforce

Microsoft, the world’s largest software producer, has spent over 15 years trying to catch up to Salesforce, the market leader in the $56 billion sector for customer-relations management software (CRM). Though, Microsoft has recently found new ways to take on its biggest rival. In October, it was announced that Microsoft teamed up with Adobe and C3.ai, the company of customer-software pioneer Tom Siebel, in an attempt to better compete with market leader, Salesforce...