Mindbody Expands with Acquisition, Opens New Office in India

This is a big year for Mindbody. The San Luis Obispo software company for the fitness and wellness industry, is positioned for even more growth in the next few years, particularly in India, following its recent acquisition.

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Founded in 2001, the company provides cloud-based business management software to the wellness industry; the company currently has more than 45 million customers in more than 100 countries and reached more than $60 million in revenue in 2018. Last year, the company was also acquired by Vista Equity Partners for $1.9 billion.

To further expand its reach, Mindbody recently acquired Indian software consulting firm, Simplicity First, for an undisclosed amount. Simplicity First has already partnered with Mindbody for several years in quality assurance, project management, and software development,

Under the new acquisition, the company wants to expand its personnel by approximately 50, expanding it’s international workforce. The company is increasing its recruitment efforts in India with a larger on management, in addition to entry- and senior-level engineers.

“As part of the acquisition, we are looking to hire the best engineering talent in India,” said Sunil Rajasekar, chief technology officer, Mindbody, in a company statement. “India has amazing tech talent and we are excited to expand our R&D [research and development] footprint there. Mindbody is a global company and having R&D resources in region will help us serve our customers better.”

This isn’t the first acquisition for the company. Most recently, Mindbody acquired HealCode, a fitness and wellness tech company in 2016 and has also partnered with other companies by integrating its Mindbody Connect app with everyone from FitBit to MyFitnessPal.

In line with its acquisition, Mindbody is also opening its first office in Pune, India later this year. “Mindbody is committed to diversity and inclusivity and our hiring practices reflect that,” said Regina Wallace-Jones, vice president of Product Operations, Mindbody, in a recent statement. “India has a significant pool of high-quality and diverse software engineers and Mindbody will be placing a high priority on attracting candidates from underrepresented groups, including female software engineers, to its India workforce.”