Oracle Expands AI Integration Across Enterprise Applications & Cloud Services

Oracle has unveiled a comprehensive strategy to fortify its position in the artificial intelligence (AI) landscape, showcasing its commitment to infusing AI across its software suite. The company has invested  substantially, allocating 50% of free cash flow to its cloud endeavors, with a significant portion dedicated to AI, notably leveraging Nvidia technology. The focus is on enabling its customers to harness AI capabilities without migrating their data, allowing them to fine-tune public Large Language Models (LLMs) using their private data.

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The key highlights include the launch of Oracle Cloud Infrastructure (OCI) Generative AI Agents, built on OCI OpenSearch service, and OCI Data Science AI Quick Actions. The company plans to integrate pre-built AI agent actions into its Software-as-a-Service (SaaS) products, including Oracle Fusion, Cloud Applications Suite, and NetSuite. This move aims to secure its customer base and prevent the adoption of competing AI solutions by bringing

generative AI technology directly into existing applications. Oracle's innovative approach extends beyond data scientists, catering to general users and positioning itself as a comprehensive IaaS-PaaS-SaaS provider in the AI realm, surpassing its competitors.

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