Oracle Uses Exadata and MySQL Enhancements, AMD Partnership, and Other Strategies to Remain Competitive in IT

After 45 years in the IT industry, Larry Ellison’s Oracle Corporation hopes to reassert its dominance in the database market by implementing enhancements for its Exadata X9M platform and launching MySQL HeatWave. The company’s efforts are bolstering its revenue consistency after a challenging period of catching up to its competition in the cloud computing market. In its first fiscal quarter of 2023, it reported positive revenues in cloud infrastructure, up 58% year-over-year, as well as cloud applications, up 48%.

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These enhancements are driven in part by a partnership with Advanced Micro Devices (AMD). Oracle is leveraging AMD’s EPYC processor technology to boost processing power and extend the capabilities of its flagship online transaction processing database (OLTP), and more. The two companies have a history of collaboration, with Oracle Cloud Infrastructure integrating EPYC processors for Oracle’s Cloud Compute E4 platform and expanding the capabilities for Oracle Linux.

Oracle’s resurgence has also been accelerated by increased investments in R&D, which produced HeatWave, a database service for transactional processing, analytics, and machine learning workloads. It has also benefited from an openness to expand access to its database products to Microsoft Azure and AWS, two primary rivals.