Productiv Is Helping Companies Manage SaaS Applications In A New Remote Landscape

Enterprise SaaS adoption is at an all-time high. On average, it’s said that companies use around 16 SaaS apps, bringing the global industry to an estimated $157 billion. However, with the proliferation of enterprise SaaS apps comes a decline in app usage transparency. According to a survey conducted by Numerify, 45% of IT leaders that responded said they don’t have a complete understanding of key apps and business health services, while 57% said that they lacked an overview of IT performance across projects and employees.

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That’s where Productive — a real-time engagement data and insights platform used to manage SaaS applications — comes in. Based in Palo Alto, Productiv was co-founded by Ashish Aggarwal, Jody Shapiro, and Munish Gandhi in 2018.

During the last year, Productiv more than tripled revenue and doubled its headcount, adding an impressive roster of enterprise customers including DocuSign, Kayak, PagerDuty, SentinelOne, Robinhood, and GlobalLogic. The company also welcomed technology industry veteran Aashish Chandarana as CIO.

“By putting all our apps into Productiv, 100% of our landscape is now manageable out of the box,” said Praniti Lakhwara, Chief Information Officer at Apttus. “We had a large six-figure sales productivity tool contract coming up for renewal; Productiv enabled us to look at usage and how different users were using this tool, and it took us seconds to get this data. We ended up saving 30 percent on renewals just last month alone.”

Productiv offers enterprise customers actionable insights and intelligent recommendations, enabling them to focus on real, measurable business outcomes. By distilling previously scattered information, Productiv helps enterprises understand exactly how their employees are using SaaS. And better usage and adoption data, coupled with customizable automation of everyday tasks, enables companies to focus on the projects that actually grow their business.

In April, Productiv closed a $45 million Series C funding round led by IVP. The latest financing brings the company’s total funding raised to $73 million.

In today’s environment, companies of all sizes are experiencing a remote collaboration stress-test due to the millions of employees suddenly working from home. Now more than ever, IT and finance teams need visibility into which applications are driving productivity, and which need to be downsized to meet evolving business requirements. Productiv makes this possible by measuring real-time SaaS application usage and engagement at the feature level.