QuickBooks Expands Features for Larger Businesses, Targets Middle Market

QuickBooks, known for being a leading enterprise resource planning system for small business CFOs with over 7 million online subscribers, is now focusing on serving larger businesses with more complex operating structures. The recent product enhancements for QuickBooks include expanded roles and permissions, advanced charting and reporting capabilities, and the introduction of QuickBooks Ledger, a new platform for accountants.

Become a Subscriber

Please purchase a subscription to continue reading this article.

Subscribe Now

Intuit, QuickBooks' parent company, aims to cater to larger companies that require varying information access rights for employees at different levels. The product upgrades address challenges faced by growing firms as they add new organizational units, enabling the management of multiple legal entities and divisions from the ERP system.

Dave Talach, Senior Vice President at QuickBooks, emphasizes the company's commitment to growing in the upmarket segment. The enhancements target the "middle market," focusing on companies with 10 to 100 employees. While QuickBooks has traditionally served smaller businesses, these upgrades provide support for more complex operating structures and processes as companies expand.

Additionally, the ability to support multiple organizational units becomes crucial for companies operating across various countries or with subsidiaries and parent companies. QuickBooks aims to retain business customers as they grow, especially when transitioning to more comprehensive platforms like Oracle's NetSuite can be costly.

As businesses scale, they often need more advanced features for managing expenses, and QuickBooks plans to keep adding features to support growing business customers. The company is investing in advanced analytics capabilities, including a generative AI operating system called GenOS, which will operate across Intuit's product suite, including QuickBooks.

The enhancements also include a fee-free bank account offering called QuickBooks Money, designed to support early-stage businesses. Intuit is focused on providing a reliable resource for CFOs and ensuring accuracy in financial data representation and analysis.

With a customer-centric approach, QuickBooks aims to continue adding features that cater to the evolving needs of businesses as they scale. The goal is to support customers through various growth stages, from smaller enterprises to larger corporations, by offering a flexible and scalable ERP solution.

As the company expands its capabilities and targets the middle market, QuickBooks seeks to establish itself as a go-to solution for businesses with more complex operational requirements.