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SaaS Industry Evolution Will See More Platform Strategies

There is a new one-horned miracle in SaaS-town, and it is the platform unicorn. Many SaaS organizations think of their business as having a single-direction flow – starting with a supplier, moving to the SaaS company itself, down through a channel partner, and onto the end customer. While this software-as-a-service model is a very successful business model, many businesses are limiting themselves when they only use channel partners to go to market...