Sales Enablement And Marketing Orchestration Platform Provider Seismic Is Thriving

San Diego-based startup, Seismic, has helped companies create and manage their sales enablement and marketing orchestration since 2010. Today, it counts Cisco, IBM, and American Express among its more than 600 customers.

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What makes this company an industry leader is its sales enablement tools. “What we’re trying to do with our technology is to help marketers who are striving to create the right content to help the sellers, and help sellers navigate all of the content out there and put together the right pieces and the right materials that are going to help them move the sales cycle along,” Seismic CEO and co-founder Doug Winter explains.

Its Storytelling Platform delivers innovative capabilities for marketers to orchestrate content delivery across all channels, and for sellers to engage with prospective buyers in a resonant manner at every step of the buyer journey. Last year, the company expanded its Storytelling Platform with the acquisition of Percolate.

This year, the company was announced as the Leader in the G2 Grid Report for Sales Enablement Fall 2020 and G2 Enterprise Grid Report for Sales Enablement Fall 2020. This is the seventh consecutive year the company has been in the Grid Report for Sales Enablement.

And investors have their eye on Seismic too. In a Series F funding round, the company raised $92 million. This round brought the total raised to around $270 million. Seismic is now valued at $1.6 billion. Permira Funds led the round, with participation from Ameriprise Financial and EDBI as well as existing investors Jackson Square Ventures, Lightspeed Venture Partners, and T. Rowe Price.

After surpassing $100 million in revenue last January, Seismic opened offices in France, Australia, and Germany to support its U.K. base. The company also recently launched LiveContent, which allows organizations to build and provide digital experiences, alongside micro apps that deliver evergreen content like brochures, pitch decks, and interactive visuals.

The company stated that its active users were up 148% year-over-year in the first half of 2020. It now has more than 900 employees spread across 14 offices around the world. The capital will be put towards international growth, mergers, acquisitions, and product research and development.