Salesforce, AWS And Microsoft Work Together, Icing Out Google

At the end of June, Amazon and Salesforce announced that they’re expanding their partnership, which will bond the products of each cloud service.

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The two firms are integrating their respective technologies so that customers will be able to easily build and use corporate apps powered by both AWS and Salesforce. The two have been partnered since 2016, with Amazon Web Services using Salesforce as its platform for customer relationship management data. Salesforce has used AWS as its primary public cloud provider.

"With this partnership, we are significantly simplifying developers' lives and empowering them to develop applications however they want, from wherever they want globally, at any scale," AWS CEO Andy Jassy said in a statement.

The partnership puts an end to the speculation that Salesforce might debut its own cloud-computing service akin to AWS, Microsoft Azure, or Google Cloud.

This news comes as Salesforce and rival Microsoft make in-roads and improve their relationship.

Over the last few years the three cloud giants have had an evolving partnership, however it’s left one cloud giant out of the mix: Google.

Amazon’s core cloud service is still the market leader in cloud computing. But Microsoft and Google are both quickly growing their respective cloud-computing services, posing a challenge to AWS.

A report in May from analyst firm Canalys said that AWS accounts for 37% of the $18.6 billion spent on cloud infrastructure in the U.S. in the first quarter of 2021. Microsoft's Azure accounted for 23%, while Google Cloud represented 9%. Salesforce has partnered with Microsoft and Google in the past.

Cloud computing in 2021 has become the go-to model for information technology as companies prioritize as-a-service providers over traditional vendors, accelerate digital transformation projects, and enable the new normal of work following the COVID-19 pandemic.
And while enterprises are deploying more multicloud arrangements the IT budgets are increasingly going to cloud giants.

The companies said in a statement, AWS and Salesforce continue to make investments across sales, solution architecture, and customer support to ensure a seamless customer experience and drive customer success. The products will be generally available in 2022.