When tech entrepreneur Marc Benioff speaks, there’s an excellent chance that business leaders will pay attention. Benioff, the Co-Founder, Chairman, and Co-CEO of Salesforce, has used his platform to speak out on an array of social issues, including gender equality, LGBTQ rights, and homelessness. But at the World Economic Forum Annual Meeting 2022 in Davos, Switzerland, he took the opportunity to promote the idea of “environmental capitalism” and his company’s commitment to reaching net zero carbon emissions. He also implored every organization participating in the World Economic Forum to make the same commitment.
In addition, Benioff reinforced the importance of the First Movers Coalition, an alliance of several companies across multiple industrial sectors to coordinate the creation of demand for emerging reduced-CO2-production technologies. The FMC includes some of the biggest corporations in the world, such as Microsoft, Alphabet, the Ford Motor Company, and of course, Salesforce.
Benioff also encouraged a new breed of eco-focused entrepreneurs whose ventures make environmental concerns a priority and challenged the entire Fortune 500 to follow his company’s lead.